7 Tips for Writing & Publishing Your First Ebook
Writing and publishing an ebook is proven success strategy for branding yourself as an expert in your field.
Ebooks offer a significantly faster branding strategy than previous publishing options.
Although success is never guaranteed, the 7 tips that follow, however, will increase the likelihood of your personal branding success during today’s period of rapid change.…
Penelope Trunk’s Journey from Trade Publishing to Self-Publishing
It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …
7 Marketing Tips for Personal Branding Success
By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.
I recently revisited Jim Horan’s highly successful One-Page Business Plan site, …
7 Tips for Finding Time to Build Personal Brand
Time management is an often-overlooked key to personal branding success; here are 7 strategies & tips for finding the time to build your personal brand.
A lack of time is no excuse for failing to invest in your future by building your personal brand.
These days, everyone faces the universal challenge of too much to …
What Do Your Words Say About Your Personal Brand?
Choose your words carefully: the words you use in articles, blog posts, and emails do more than just share information–they create a lasting impression of your personal brand.
The next time you’re tempted to dash off a blog post or email, slow down and reread your message.
Ask yourself: Are the words that I used …
Bringing Your Personal Brand To Life In Your Work
Over the past handful of years, somehow I’ve become known as “the shoe girl” in my office. My last job, my new job… people have taken notice that I’m definitely into shoes. And I have the closet to back it up. As well as VIP status on Zappos. What can I say? I love me …
7 Tips For Increasing Your Writing Productivity
Content is the currency of content marketing for personal branding, but productivity–i.e., your ability to write as efficiently as possible–is the lever that can speed your journey to personal branding success.
Whether you’re writing articles, blog posts, resumes, books, or ebooks, to build your personal brand, the fundamentals of writing productivity remain the same.
Use …
Are You Using The Right Words For Your Brand?
Are you using the right words to build your personal brand in your resume, marketing materials, and social media updates?
Often, there’s a disconnect, or gap, between the words used in resumes, marketing materials, & day-to-day social marketing, and the personal brand an individual is trying to build.
Personal brand building is impossible if you’re …
Time To Put Your Blog On A Diet?
If your blog is not building the personal brand you want, put it on a diet!
Adopt a new philosophy: write better, but write less!
Putting your blog on a diet sharpens your thinking and improves your ability to engage, inform, and motivate readers, building your personal brand as the “go to” resource in your …
7 Writing Tips for Small Business Owners
The following 7 writing tips for small business owners who dislike writing have little to do with grammar, vocabulary, or inherited talent.
The reason many small business owners dislike writing is that they don’t give themselves a chance…they don’t have a simple structure, process, system, for creating the ongoing stream of content needed to build …