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    What’s in a (Brand) Name?

    I gave a presentation to students at James Madison University a few weeks ago, and one young lady asked me what name she should put on her résumé – Nikki, the name she’s built for herself online, or Nicole, her legal name. Another young lady chimed in that her given name is difficult to spell …

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    Posted in Career Development, eBrand, Marketing, Personal Branding, Positioning

    Twitter Introduces New Personal Branding Tool: Lists

    Within days of introducing Twitter lists into public beta, an estimated 6.5 million lists have already been created. This begs the question, which Dan Schawbel asked on Nov. 1, does it matter how many times you’re listed?

    As of this writing, I am on 96 lists. Impressive, right? Perhaps, if they were all in line …

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    Posted in eBrand, Personal Branding, Social Media
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