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    The Hedonic Treadmill and Your Spin Rate

    Motivation

    When was the last time you bought something that you really wanted?

    How long after you bought it where you coming down off that buyers high?

    That is the Hedonic Treadmill

    Where you have highs and lows yet they are quickly attenuated back to your normal state of being.

    This is, for better or worse, …

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