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    8 Ways To Brand Yourself As A SME

    (even if you’re a Generalist)

    As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.

    Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Your Resume Brands You – Whether It’s Managed or Not

    resume brands

    If you’re searching for a job, your resume brands you , like it or not.

    I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.

    While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    ‘Liar, Liar, Pants On Fire’ Résumés Can ‘Burn’ You!

    Is it ever a good idea to outright lie on your résumé, or even to significantly “fudge” the truth regarding your work history and/or accomplishments and achievements? The short answer to this question is “No!” because it can definitely come back to “burn” you! Nonetheless, this is a moral dilemma many job seekers wrestle with …

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    Posted in Personal Branding
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