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    Lessons in Personal Branding from Jeopardy!, IBM, & Watson

    On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.

    IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players …

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