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    Inclusive Branding

    What kind of inclusive brand do you consider yourself to be? There is no one-size-fits-all solution when it comes to brand building. What kind of inclusive brand do you consider yourself to be? There is no one-size-fits-all solution when it comes to brand building.

    When it comes to designing a house brand, styling your hair, or even creating a pizza, there is no one-size-fits-all method.

    As individuals, we each have our approach and philosophy regarding how we …

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    Posted in Sound Branding, Success Strategies

    Corporate Cultural Responsibility

    corporate culture

    The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Education, Employer Branding, entrepreneurship, Marketing, Me 2.0, Positioning, Reputation Management, Success Strategies

    (En)Counter Culture

    culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    Diversity and Inclusion in Business

    Some take to teamwork like fish to water. Others feel drained by being in the company of other people. Successful managers leverage this fact.

    There’s something just a little bit … off about the way we talk about diversity. We discuss it with longing, like it’s a rainbow or a unicorn — or something seen only in just the right conditions. Once we witness it, we silently pray it sticks around a while.

    The truth is, diversity doesn’t happen …

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    Posted in Corporate Branding
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