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    It’s Not Who You Are, It’s What You Mean

    If you’re trying to sell yourself on your stats: as a bundle of skills and experience, you’re going to lose out to competitors who know what they mean and are promoting that to employers and prospects.

    The goal of your personal brand effort has got to answer this one question: what do you mean to …

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    Posted in Brand Yourself As, Job Search, Personal Branding
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