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    A Single Incident Can Undermine Decades of Brand Loyalty

    Brands are fragile; a single incident can undermine enthusiasm for a brand that took decades to build.

    I’ve been a fan of one of America’s premier blues performers for decades, buying their albums, attending their concerts, and making it a point to visit their home base blues club on every visit to Chicago.

    Last year, …

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    Posted in authors corner, Brand Mystery, Personal Branding, Success Strategies
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