Watch Out for Career Marketing Firms
Someone in one of my job search networking groups asked me to evaluate a proposal he had received from a career marketing firm. He wanted my opinion because he knows I’m a career coach.
His proposal cover letter opened with an aggressive tone heralding the fact that the firm was working with executives who were …
How Branded Vehicles Can Boost Business
Any business, no matter how big or small depends on its marketing ability and advertising. You can have the greatest product, but it’s worthless if people do not know how to find your business. The necessity of brand recognition and expansion plays a major role in successful advertising.
The most successful marketing plans and strategies …
Personal Marketing for Job Search
What is personal marketing for job search?
When searching for a job, the job seeker must first prepare marketing collateral before stepping into the actual job search. Proper preparation is absolutely the key to success. Jumping into a job search unprepared will not only bring disappointment and lengthen the process but also burn bridges for …
6 Things Your Small Business Needs to Spend On
Businesses are incredibly difficult ventures to start. More than half of all businesses fail within five years of starting, according to statistics gathered in 2016. While this is far better than the traditional belief that half fail within a single year of starting, it is still clearly a challenge to start and continue running a …
Create Content for Your Personal Branding That is Engaging
Content that gets noticed is an important tool for your personal brand in which your business can establish itself as an expert in your industry and attract more loyal followers. Gone are the days of keyword stuffing and excessive link building — people and search engines are seeking quality articles that offer high value.
There …
Six Steps Out of In-Transition
Losing your job can happen instantly, or you might be told ahead of time because the company is restructuring, moving out of town, or the like. Regardless of the circumstances, it is vital to attempt to quickly regain equilibrium and find another suitable position—fast. Typically, though, your reaction to the new situation is not logical …
Using the Holiday Season to Bolster Mobile Ecommerce
Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s online shoppers.
Start …
10 Factors That Determine a Great Hire’s Personal Brand
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …
Improve Your Personal Brand’s Content Marketing Reach
A successful content marketing strategy is important for your personal brand to establish yourself as an expert in your niche. Spreading your message across multiple channels will help create even more visibility.
There are several platforms that your brand can publish to for free, which can attract more readers who can be directed to your …
Tips for Telling Your Company’s Story
In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer attention through other means.
Making that human …