• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Why Being ‘Media-Ready’ Matters

    Once upon a time the media looked like the distant, exclusive realm of celebrities, politicians and VIPs. Jane and John Does viewed the media as so cut off from their daily lives that in most cases a course in media-handling sounded as far-fetched as one in rocket science (though perhaps altogether less enticing). Conversely, those …

    Tagged with: , ,
    Posted in Media Branding, Personal Branding, Reputation Management

    Personal Branding Interview: Deborah L. Cohen

    Today, I spoke to Deborah L. Cohen, who is a veteran business reporter with a knack for writing financial stories that cross over into the areas of general interest, law, science and health. For the past three years, she has produced a weekly column about issues facing entrepreneurs and small business owners for Reuters.com. In …

    Tagged with: ,
    Posted in Interview, People, Personal Branding

    Personal Branding Interview: Dan Patterson

    Today, I spoke to Dan Patterson, who is a Digital Platform Manager for ABC News Radio, and develops the digital policy and content strategy for ABC News Radio. In this interview, Dan talks about how he got his job, why he’s invested his time in radio, what he believes the future of media is, his …

    Tagged with:
    Posted in Career Development, Interview, People, Personal Branding, Success Strategies

    Controlling Your Google Results: The Art and Science of the Personal Press Release

    Problem: Googling your name doesn’t accurately reflect who you are or what you do.

    Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.

    1. Choose a topic

    First, decide on a newsworthy event or accomplishment you will announce, such as:…

    Tagged with: , , , ,
    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies

    Your Brand and Public Performance

    For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business.  In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first.  This has translated …

    Tagged with: , , , ,
    Posted in Articles, Personal Branding, Positioning, Reputation Management

    Personal Branding Interview: Scott McGrew

    Today, I spoke to Scott McGrew, who has 20 years experience as a television reporter, 10 of them as a technology reporter. His work has been seen on CNN, CNBC, MSNBC and the BBC. He has been nominated for 10 Emmy Awards and reports on technology on the Bay Area’s NBC.  In this interview, Scott …

    Tagged with:
    Posted in Career Development, eBrand, Interview, Marketing, People, Personal Branding, Social Media, Success Strategies

    What Sex Can and Can’t Sell

    Sex is the core of many celebrities’ personal brands. These popsugar people make a living being hot. They play out their lives with others who are just as hot. Megan, Brian, Scarlett, Ryan, Brad, Angelina, Gisele, Tom and the phalanx of usual suspects dance among their own kind. Their brand images are not just the …

    Tagged with: , , , ,
    Posted in Personal Branding

    Personal Branding Interview: Curtis Silver

    Today, I spoke to Curtis Silver, who is a full time geek, writer & father who moonlights from 9-5 as a financial analyst.  He is also a blogger for Wired.  In this interview, we discuss how technology has blended personal and professional lives, Curtis’s career, how journalists use social networks to think of stories, and …

    Tagged with: ,
    Posted in Career Development, eBrand, Interview, People, Social Media

    Personal Branding Interview: Richard Sambrook

    Today, I spoke to Richard Sambrook, who is the Director of the BBC’s Global News division, responsible for leading the BBC’s international news services across radio, television and new media.  In this interview, Richard talks about the future of journalism, how the demographics of his blog readers compare to the BBC’s, international news, personal branding …

    Tagged with: ,
    Posted in eBrand, Interview, People, Personal Branding, Social Media

    Personal Branding Interview: Bob Garfield

    Today, I spoke to Bob Garfield, who is a columnist for AdAge and the author of his latest book The Chaos Scenario.  In this interview, Bob talks about his new book, his opinion on the impact of social technologies on media, where radio and TV will end up, and his future media outlook.

    What is…
    Read the Rest →
    Tagged with:
    Posted in Book Reviews, eBrand, Interview, People, Personal Branding, Social Media
    Content Partners
    As Seen In