4 Tips to Enhance Your Career in Media
Building a career in the media industry can be satisfying and rewarding. It can also be an enduring option in an age where other areas of the job market are impacted by a lot of uncertainty.
However, this is also an incredibly competitive field. You need to go above and beyond if you want to …
Why Being ‘Media-Ready’ Matters
Once upon a time the media looked like the distant, exclusive realm of celebrities, politicians and VIPs. Jane and John Does viewed the media as so cut off from their daily lives that in most cases a course in media-handling sounded as far-fetched as one in rocket science (though perhaps altogether less enticing). Conversely, those …
Personal Branding Interview: Deborah L. Cohen
Today, I spoke to Deborah L. Cohen, who is a veteran business reporter with a knack for writing financial stories that cross over into the areas of general interest, law, science and health. For the past three years, she has produced a weekly column about issues facing entrepreneurs and small business owners for Reuters.com. In …
Personal Branding Interview: Dan Patterson
Today, I spoke to Dan Patterson, who is a Digital Platform Manager for ABC News Radio, and develops the digital policy and content strategy for ABC News Radio. In this interview, Dan talks about how he got his job, why he’s invested his time in radio, what he believes the future of media is, his …
Controlling Your Google Results: The Art and Science of the Personal Press Release
Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topicFirst, decide on a newsworthy event or accomplishment you will announce, such as:…
Your Brand and Public Performance
For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business. In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first. This has translated …
Personal Branding Interview: Scott McGrew
Today, I spoke to Scott McGrew, who has 20 years experience as a television reporter, 10 of them as a technology reporter. His work has been seen on CNN, CNBC, MSNBC and the BBC. He has been nominated for 10 Emmy Awards and reports on technology on the Bay Area’s NBC. In this interview, Scott …
What Sex Can and Can’t Sell
Sex is the core of many celebrities’ personal brands. These popsugar people make a living being hot. They play out their lives with others who are just as hot. Megan, Brian, Scarlett, Ryan, Brad, Angelina, Gisele, Tom and the phalanx of usual suspects dance among their own kind. Their brand images are not just the …
Personal Branding Interview: Curtis Silver
Today, I spoke to Curtis Silver, who is a full time geek, writer & father who moonlights from 9-5 as a financial analyst. He is also a blogger for Wired. In this interview, we discuss how technology has blended personal and professional lives, Curtis’s career, how journalists use social networks to think of stories, and …
Personal Branding Interview: Richard Sambrook
Today, I spoke to Richard Sambrook, who is the Director of the BBC’s Global News division, responsible for leading the BBC’s international news services across radio, television and new media. In this interview, Richard talks about the future of journalism, how the demographics of his blog readers compare to the BBC’s, international news, personal branding …