Tag: media

Brand Yourself AsCareer DevelopmentPersonal BrandingSuccess Strategies

Controlling Your Google Results: The Art and Science of the Personal Press Release

Problem: Googling your name doesn’t accurately reflect who you are or what you do.

Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.

1. Choose a topic

First, decide on a newsworthy event or accomplishment you will announce, such as:…

eBrandInterviewPeoplePersonal BrandingSocial Media

Personal Branding Interview: Richard Sambrook

Today, I spoke to Richard Sambrook, who is the Director of the BBC’s Global News division, responsible for leading the BBC’s international news services across radio, television and new media.  In this interview, Richard talks about the future of journalism, how the demographics of his blog readers compare to the BBC’s, international news, personal branding …