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    Think Like a Brand

    Digital Marketing iPad

    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    The End of Meetings, The Start of Missions.

    As I was reading my Facebook stream this morning, a simple message from Sally Hogshead, author of the book, Fascinate (and a great, inspirational speaker on creativity) struck me:

    “Every meeting should be planned with a specific change in mind. Nobody needs more status quo!”

    As I thought about this, it occurred to me that …

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    Posted in Personal Branding

    Exploring Your Brand Identity

    I’ve been fully engulfed in the world of branding lately through work on one of my accounts. Throughout the branding process I’ve observed a fascinating dynamic between how corporate brands try to be more human while personal brands are trying to be more like businesses. While dissecting the core elements of a brand I was …

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    Posted in Brand Yourself As, Job Search, Personal Branding

    Build Your Personal Branding Timeline

    When you make your decision to begin building your personal brand (what are you waiting for), it’s essential to first define what your goals are. This post will take a look at how to start at your end goal and then build a reverse time line to today. I like to call this exercise “ahead …

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    Posted in Brand Yourself As, Personal Branding, Success Strategies
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