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    The Culture, Stupid

    In 1992, James Carville, working as a strategist for Bill Clinton (the Democratic Presidential Nominee), coined the campaign strategy phrase “The economy, stupid.”  He was attempting to focus the campaign staff on the most crucial themes of the election.  This phrase was meant for internal ears, however the words eventually made their way into mainstream …

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    Posted in Interview, Job Search, Personal Branding

    Most Wonderful Time of the Year…

    It’s the most wonderful time of the year – or Andy Williams would like you to believe.  For many, the upcoming holiday season is a wonderful time of the year – for those who are in a job hunt, it can be the most stress-inducing, dreaded, would-rather-skip-it time of the year.  With those holiday greetings …

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    Posted in Job Search, Networking, Personal Branding

    Independent Contractor

    A couple of days ago, I was reading an article about career management and came across the following advice:

    If you want to survive and see new opportunities, “think of yourself as an independent contractor,”  said CRAIG ALLEN, Creator, ‘Career Doctors’ radio show. “It does not mean you can’t be loyal to the company, but …

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    Posted in Personal Branding, Positioning, Success Strategies

    Branding by Association – Part II

    In the world of personal branding, there are influences on your brand that you may not realize. In a post from a few weeks ago, Branding By Association, I referenced how your associates can influence how others consider you.  Associating yourself with certain groups will affect how you are perceived – both positively and negatively.  …

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    Posted in Employer Branding, Personal Branding, Reputation Management

    Control Your Future

    Let others lead small lives, but not you. Let others argue over small things, but not you. Let others cry over small hurts, but not you. Let others leave their future in someone else’s hands, but not you.  – Jim Rohn

    I love the last line of this quote, we should not leave our future …

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    Posted in Career Development, Personal Branding, Positioning

    Quarterly Reports

    Four times a year, publicly traded companies are required to submit quarterly earning reports to the Security Exchange Commission. The information disclosed in these reports provide a snapshot of the financial health of the company. Earning reports are part of a stewardship process – investors have entrusted firms with money to run the company and …

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    Posted in Career Development, Networking, Personal Branding

    Building Your Brand at Your New Job

    The national news outlets have been touting an uptick in hiring over the past year and if you are beginning a new role with a new organization, it is time to consider to your personal brand. During the interview process, you may have communicated your brand to the search committee by use of stories and …

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    Posted in Career Development, Personal Branding, Success Strategies

    Mr. Smith Recommended I Contact You…

    I was recently asked about how to use another person’s name (referral) in one’s networking efforts. When using another’s name in your networking efforts – you are tapping his/her reputation – his/her personal brand – to help open doors for you. While having referrals are like gold when networking, it is important to remember some …

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    Posted in Job Search, Personal Branding, Reputation Management

    Branding By Association

    There is an old saying, “You are only as good as the company you keep.”  So what does that have to do with helping you develop your brand reputation? More than you might think.

    Who you associate with at work could help or hurt your image. If you are always seen with individuals who underperform, …

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    Posted in People, Personal Branding, Reputation Management

    LinkedIn Skill Endorsements

    Those who use LinkedIn may have noticed on profiles, one can now endorse someone’s skills. By clicking on a skill box, you can virtually attest to another person’s abilities. Did you think your contact did a great job implementing a new IT system, why not endorse her “Project Management” skill?  Did a contact deliver a …

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    Posted in Networking, Personal Branding, Social Media
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