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    ‘Long Live Personal Branding’: A Response to Olivier Blanchard

    It was long overdue that someone should “sound the death knell of all things personal branding”. After all, we personal branding enthusiasts should not expect we deserve any better treatment than SEO, Klout or Facebook (let alone, as Nietzsche proclaimed, God). This time round the honor belongs to blogger and author Olivier Blanchard, who in …

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