Corporate and personal brand building is easy on sunny days when everything is proceeding on schedule.
This is true, whether you’re an employee, a self-employed professional, or a huge corporation–like one of the largest airlines in the world.
The real test of a brand’s commitment to brand building customer service is when everything goes wrong…like …
Which is going to last longer; your job, your personal brand, or your life?
Although your retirement may be decades away, it’s not too early to think about how long your personal brand will continue to serve you.
The importance of long-term personal branding is especially important because of the increased life expectancy you can …
Independence Day has special significance for me; it was on Independence Day when I decided to never again work for …
Content is the currency of content marketing for personal branding, but productivity–i.e., your ability to write as efficiently as possible–is the lever that can speed your journey to personal branding success.
Whether you’re writing articles, blog posts, resumes, books, or ebooks, to build your personal brand, the fundamentals of writing productivity remain the same.
Back when I was in High School, our cross country team coach had an unusual and corny yet strangely motivating expression. Prior to the beginning of each season, during the summer, he would say, “Make sure your hay is in the barn.”
What did he mean by that? I’m no farmer, but I’m pretty sure …
Build your personal brand by improving your ability to write concise, compelling, and informative content.
Conciseness is the biggest challenge many face when writing to build their personal brand. There’s more written about choosing topics, organizing information, and online delivery systems than there is about writing as concisely as possible.
Each time you engage in book marketing and promotion, you’re also marketing and promoting your personal brand.
How you present your book’s marketing and promoting message is as important to your personal brand building as your website’s home and About Us pages.
Book titles are just the first stepFor years, I’ve talked about power …
As the Memorial Day weekend approaches, it’s time to take stock of your 2011 progress writing a book to build your personal brand.
In particular, did you make significant progress towards your goal of writing and publishing a brand-building book during the first-half of this year?
The following are some questions to help you evaluate …
Visual thinking is a strategic tool that can make a major contribution to the personal branding success of anyone who has to plan ahead, make decisions, or convince others.
Visual thinking involves more than simply choosing colors and typefaces that project the right image; visual thinking is also a collaboration tool that helps individuals and …
