Why Your Brand?
We all know how essential branding is in the corporate world, but have you ever considered creating a brand that communicates your story?
It may appear that developing a personal brand is a grandiose or self-indulgent endeavor.
However, if you do not establish your own brand, others will do it for you. They will base … Read the Rest →
Personal Branding For Freelancers: When You Are Your Brand
I cannot think of a single group of people for whom personal branding is more crucial than freelancers. It is in fact the ‘make or break’ ingredient that will determine whether their career adventure (and trust me, being a freelancer is an adventure!) takes off or sinks into obscurity. A strong, sensibly-managed and attractive personal … Read the Rest →