The Context of Content and Your Personal Brand
Sосiаl mеdiа iѕ such a роwerful marketing tool уеt over 70% оf ѕmаll businesses and solopreneurs ѕtrugglе with it. Oftеn, I аm looking thrоugh the social media of people starting up a business or running a business and am surprised to see how much they struggle to focus on any cohesive message – 70% оf …
How to Remain Steady and Move Forward
Most people new to business are unaware of the steps to keep business and career on track. Adding to the problem is a complete lack of understanding as to the importance of the steps listed below as they apply to achieving success.
Standing still in business or a job, as people remain in their comfort …
Biggest Social Media Mistakes that Can Get You Fired
There are many benefits of using social media such as connecting with friends and family who live far away or following the news and latest trends. However, if you misuse it, it can get you in trouble and destroy your whole career.
Making an Offensive Comment: Never post something racist, sexist or offensive. Remember, in…How to Balance the Output-Input of Social Networking
Social media marketing is a place to build community — so where do you find the right balance between selling your brand’s products or services and building relationships? There are several ways you can make your marketing strategy both effective and influential.
It is important for your brand to be actively involved in networking with …
Ask One Question to Help You Set Your Priorities
Warning: This will come across as harsh.
Being that this is the graduation season this might be the most critical nugget you (or someone you know) needs to put their career on the right path. By asking The One Question you may be able to set your career on the perfect trajectory. But, at what …
What Will You Do Next?
Very frequently we find ourselves at a ‘fork in the road’ that has us pausing to consider what to do next. Unfortunately, most people do not think out their next steps ahead of time before making pronouncements that prove to be premature.
How many times have you heard someone say, “I’m going to…” but that …
3 Drivers Supercharge Success
It’s a known fact that most businesses fade away within the first year. Reasons vary from not realizing upfront that being in business feels overwhelming and includes negative self-talk along with negative feedback from others. Overall, it is an ordeal to cope with the hassle of being in business.
On the other hand, employment is …
The Pipeline Model Experience
The sales pipeline model dictates that not everything works out as we hope. Some people can manage where they are, while others seek out a new direction. Remaining in place or moving to the next opportunity does not necessarily indicate that one path is better than the other. However, it is the attitude toward the …
Seemingly Moving Backward Has Reward
The worst direction is not to be moving at all but instead, standing still. Avoiding action while providing excuses brings about one’s worst nightmare. Standing still provides the feeling of being in quicksand because everything around us changes so quickly. One feels as if they are drowning in a sea of uncertainty.
The person seeking …
Use Pricing as a Strategy
Every business owner needs to weigh a new fee increase against current client loyalty, and the risk involved. Most everyone has experience with using a service for several years that suddenly requests fees well beyond what is considered reasonable.
A steep rate hike is the point of no return for most customers. Before making such …