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    Heroes of Personal Branding (iv): Mago Ben

    To turn a personal hobby into a lucrative career is a sure sign of talent and reveals an uncommon amount of courage and determination that only a privileged minority seem to possess. If – on top of that – the hobby-turned-job in question has never been practiced professionally in your country by anyone below the …

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    Heroes of Personal Branding (iii): k.d. lang

    The chances of a Canadian Tibetan Buddhist, adroginous-looking vegan and out-of-the-closet lesbian making it in the inner sanctum of country music of Nashville, Tennessee seem so remote as to defy belief. It takes the unflinching faith in her abilities, the total love for music and singing and the rare amount of self-confidence found in personal …

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    Personal Branding Heroes (ii): Dan Balan

    If at the onset of the new millennium someone had predicted that a Moldovan pop band would be selling over one million records in Japan and reaching the top ten in the charts of every major European country singing in its native tongue, he would have been accused of being an interested party, insanity… or …

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    Personal Branding Heroes (i): Jean-Claude Van Damme

    Many men and women have successfully built strong and durable personal brands that have catapulted them to success: but few have done so with more gritty determination and ‘fighting’ (forgive the pun) so many internal and external demons as the popular Belgium-born action movie star Jean-Claude Van Varenberg, better known by his artistic name of …

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