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    Personal Branding In 6 Seconds And 15 Seconds

    Your resume branding is used in different ways for different employer decisions. To personally brand yourself well, you’ll want to understand how 6 second branding is different than 15 second branding.

    6 Second Branding

    Your 6 second brand is critical because your audience takes an average 6 seconds to decide if you’re qualified or not, …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Are You Branding Yourself As A Job Stalker?

    Nobody means to brand themselves as a job stalker – yet job seekers accidentally do this every day.

    What you view as innocently being proactive and following-up can easily cross the razors edge into crazy stalker, without you realizing what you’ve done.

    Being proactive is appreciated, if you’re the top candidate – it confirms to …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Your Resume So Age Is A Non-Issue

    Age and experience used to be a good thing on a resume.

    At least that’s what everyone over 40 was taught.

    It was a good thing until a few years ago, because age and experience gave the impression that you had already solved similar problems to the hiring manager’s priorities – since that’s what a …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Applying Through Job Boards – Effect On Personal Branding

    When you apply to a job through a job board, how does it affect your personal brand?

    Do you think that applying through a job board makes you look like a superior candidate?

    Most candidates don’t think that it makes a difference how they apply for a job – because hiring managers hire the most …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Cover Letters – Poor Choice For Job Seeker Branding

    Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.

    Your personal brand is the first impression you give to readers.

    Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Value vs Skills

    Most of us brand our skills when creating a resume.

    We brand our skills because that’s what we were taught to do.

    Up until 2007, employers searched for skills because there was a shortage of skilled candidates from the 1940’s until 2007 … So employers searched for skills.

    Since employers searched for skills, we were …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Years Of Experience

    Age 40+ job seekers can face ageism when they apply for positions at many companies. One of the triggers for age discrimination is the personal brand a candidate chooses on their resume.

    The changed reality of today’s job market is that years of experience aren’t as valuable as they used to be. When experience loses …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Your Resume For Intelligence

    You know that you’re smarter than the average bear, but how can you give your resume reader that first impression?

    Most job seekers try to do this directly, using adjectives that say “I’m smart!”.

    Since most of us have average intelligence, few employers believe direct statements – everyone feels they’re smart, while many candidates have …

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    Posted in Career Development, Job Search, Personal Branding

    Branding For A Job Vs Branding For An Opportunity

    Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.

    We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.

    But in a …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Yourself As Perfect For A Specific Opportunity

    Branding Yourself

    Are you branding yourself as a strong candidate for a range of opportunities?

    It does for most of you, because that’s how we all were taught how to write resumes, creating a single document that would interest employers for a range of opportunities.

    The problem is, you think this is a good thing.

    … but …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding
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