Today it’s all about great visual content and videos online, and publishing stories on Instagram is just one way an audience can better get to know a brand. In order to attract new followers for your business it is important to branch out and try new mediums.
How can your personal brand create more visibility … Read the Rest →
Though the format itself is still relatively young, podcasts have quickly become one of the most popular forms of entertainment. Podcasts are popular in part because anyone can easily and inexpensively start a show that has the potential to reach anyone in the world.
But not all podcasts are created equal. Popular ones can have … Read the Rest →
Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. … Read the Rest →
I attended and presented a session at our annual Social Media Mashable Day in Miami this year, about “How to Create, Grow and Host a Killer Radio Show”!
The attendees were especially interested in elevating the podcast medium and presenting it as a Radio Show, as I have done.
We have many integrated media and … Read the Rest →
As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the proper combination, … Read the Rest →
