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    Think Like a Brand

    Digital Marketing iPad

    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    Why is ISO Certification Important for Companies?

    Why ISO Certification is Important for Companies

    An internationally recognized certification, the ISO 9001 certification ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;

    Increased Credibility and Recognition: The International Organization for Standardization issues the ISO 9001 certification, which is accepted around the world.…
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    Posted in Corporate Branding, Employer Branding, Personal Branding, Success Strategies

    Intelligent Laziness: Choosing Quality over Quantity

    This is the final part of my series on Why Your Personal Brand Needs a Mindset Shift. You can read the other posts in this series here: Part One: Your Personal Brand Needs a Mindset Shift Part Two: Normal is Not Enough and Part Three: Answer the Why! **********************

    I hear from job seekers on …

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    Posted in Personal Branding
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