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    Your Personal Brand: Answer the WHY!

    This is Part 3 of a 4-part series on Why Your Personal Brand Needs a Mindset Shift. You can read the other posts in this series here: Part One: Your Personal Brand Needs a Mindset Shift Part Two: Normal is Not Enough — and make sure to check back next week for the final post! …

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    Posted in Career Development, Job Search, Personal Branding

    Your Personal Brand: Normal is Not Enough!

    This is Part 2 of a 4-part series on Why Your Personal Brand Needs a Mindset Shift. You can find the first installment here. Check back next week for our next section on why your personal brand is not about you.

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    You’ve probably heard the adage “Dress for the job you want, not the …

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    Posted in Career Development, Job Search, Personal Branding

    Your Personal Brand Needs a Mindset Shift

    Its common knowledge that you need a personal brand to succeed on the job and on the job market. Yet many people – even those with a personal brand – find themselves underemployed, unemployed or simply dissatisfied with their current position.

    Hence dissatisfaction, stagnation and boredom are viewed as normal and even acceptable.

    Well, it …

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    Posted in Career Development, Personal Branding, Success Strategies

    New Rules For Branding On The Job Search

    Advice about developing a personal brand is widely accepted because it is effective. But, in today’s economy, there are new rules for personal branding, especially on the job search.

    Traditionally, your personal brand is the absolute best of yourself. It is purposefully unique and encompasses the kind of problems you solve, the way that you …

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    Posted in Personal Branding

    Above All Else, Your Personal Brand is a Story

    People love stories.

    Humans learn most effectively through stories.

    Friends are made by sharing stories.

    Sales are closed through stories.

    You are missing out on the value of your personal brand if it isn’t a story.

    Stories are one of the most effective forms of social currency. They build powerful connections between ideas, people and …

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    Posted in Career Development, entrepreneurship, Personal Branding

    Your Personal Brand is Not About You

    Its a personal brand, so it should be all about you, right?

    Your accomplishments. Your history. Your personality. Your unique perspective.

    Right? Wrong.

    If your personal brand is all about you, no one is going to care.

    You will be ignored. People will yawn.

    Your personal brand needs to answer WHY: Why do they care?…
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    Posted in Brand Yourself As, Career Development, Personal Branding, Positioning

    Job Seekers: Enhance Your Brand by Showing Your Skills

    The job search isn’t what it used to be. That’s for sure.

    In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.

    In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …

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    Posted in Career Development, Job Search, Marketing, Personal Branding, Positioning, Success Story
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