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    Branding Your Resume As Technologically Current

    Branding Your Resume

    Most employers today look for employees that already know how to use the software that employer uses. Branding Your Resume is important for employers to know what you can do.

    Few employers have training budgets for new employees – to use their training budgets more efficiently, employers want to hire new employees who already have …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Resume Personal Branding Best Practices Part 4 – Concise

    Your resume communicates a personal brand in a snap.

    That’s the entire purpose of your resume’s personal brand – to communicate a gut-feel first impression that you’re qualified and that you’re a superior candidate.

    When your resume gets to a human being, it has to pass two quick snap-judgment tests:

    The 6 Second Test: Are…
    Read the Rest →
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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Resume Personal Branding Best Practices Part 3 – Consistency

    Your resume creates a unique part of your personal brand.

    Your resume is used for a very specific purpose – to get interviews. While you might use other branding tools to help your job search, your resume is still the central personal branding vehicle in your job search.

    The third part in our series of …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Resume Personal Branding Best Practices Part 2 – Superior/Commodity

    We’ve all been taught to create one multi-purpose resume that could be used for any job we might apply for.

    This strategy worked before the days of digital resumes, job boards, online applications, and applicant tracking systems. It worked when there were shortages of candidates.

    Branding yourself as a commodity just isn’t good enough anymore …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Resume Personal Branding Best Practices Part 1 – Crystal Clear

    Your resume makes an immediate first impression on your audience.

    If your resume gets past automated pre-screening, your human audience reacts to your personal brand in two immediate ways. In the first 6 seconds of a visual review, your reader decides if you’re qualified or not based on gut feel (based on TheLadders recent heat …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Job Search Improvements: Customize Personal Branding For Maximum Effect

    Customize Personal Branding

    Most job seekers use traditional job search techniques, branding resumes functionally and by level. You need to customize personal branding in order to stand out.

    However, some smart job seekers customize their personal brand, fitting individual employer needs.

    The traditional method: Functional and management level branding

    Traditional job search techniques had been the same for …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    AOL Email Address Brands You As Technologically Obsolete

    Your email is often the first thing an employer sees about you, so it forms part of your personal brand.

    Many job seekers don’t think their email address matters. These are the same job seekers who unknowingly make it difficult to be found by email address for their job search and unknowingly brand themselves unfavorably.…

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Resume Botox: 9 Ways Your Resume Can Avoid Ageism

    So many 40+ job seekers complain about age bias. But many 40+ job seekers don’t realize that the way their resume brands them may actually cause or amplify ageism.

    I talked about this in last week’s column “Is Your Personal Brand Making Ageism Worse?“

    This week, let’s discuss solutions to self-inflicted ageism, by examining ways …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Is Your Personal Brand Making Ageism Worse?

    You wouldn’t brand yourself as inflexible, non-current, stuck in your ways, unwilling to adapt new skills, tired, out of touch, retired-on-the-job, unmanageable, unwilling to take constructive feedback, or overpriced … would you?

    Well, you certainly wouldn’t brand yourself this way on purpose.

    Yet that’s exactly what many 40+ job seekers do, without realizing it.

    Could …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Why Do You Brand Yourself As A Desperate Candidate?

    Few of us would brand ourselves as desperate on purpose. But many job seekers brand themselves as desperate without even knowing it.

    Many traditional “tried and true” job search tactics can brand you as desperate today.

    Why are tactics that used to be commonly accepted (even appreciated), now considered as desperation moves?

    When the job …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding
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