Tag: roger c. parker

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5 Writing Tips for Personal Branding Success

Writing plays a key role at every step in your journey to personal branding success.

Efficient and effective writing skills are central to your ability to express yourself and differentiate yourself from your competition, so you can get noticed, trusted, and assume increased responsibilities.

Here are 5 simple tips to help you improve the quality …

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7 Content Curation Tips for Personal Branding Success

I’d like to share 7 simple content curation tips for personal branding success, based on a recently-introduced feature on one of my favorite blogs.


As I wrote Author’s Journey blog post a few weeks, content curation can be a powerful tool for personal brand building and corporate branding.

Content curation can save you time …

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A Single Incident Can Undermine Decades of Brand Loyalty

Brands are fragile; a single incident can undermine enthusiasm for a brand that took decades to build.

I’ve been a fan of one of America’s premier blues performers for decades, buying their albums, attending their concerts, and making it a point to visit their home base blues club on every visit to Chicago.

Last year, …

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Writing versus Content Curation for Personal Branding Success

Which is better for personal branding success–writing fresh content or curating content written by others?

Content curation has been in the news lately, and there’s a lot to be said for it.

Benefits of content curation

Content curation offers an efficient way to build your online visibility and position yourself as an expert in your …

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Avoid the “Curse of the Expert” While Brand Building

When building your personal brand, try to avoid the 7 undesirable traits often associated with experts.


I’ve been reading Nance Rosen’s recent articles, like How Does Your Personal Brand Sound?  Her series does a wonderful job of describing behaviors that undermine, rather than build, personal brands.

As she’s pointed out, often simple attitudes or …

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7 Writing Tips for Personal Brand Building Success

The writing habits that got you this far in your career may not be enough for personal branding success!

As we progressed through high school and college, few of us have had either the opportunity, or the necessity, to develop strong, efficient writing habits.

Last minute was usually good enough to obtain passing grades–or better–on …

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7 Tips for Writing & Publishing Your First Ebook

Writing and publishing an ebook is proven success strategy for branding yourself as an expert in your field.

Ebooks offer a significantly faster branding strategy than previous publishing options.

Although success is never guaranteed, the 7 tips that follow, however, will increase the likelihood of your personal branding success during today’s period of rapid change.…

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Penelope Trunk’s Journey from Trade Publishing to Self-Publishing

The story of Penelope Trunk’s journey from trade to publishing to self-publishing is a “must read” for anyone interested in writing a book to build their personal brand.

It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …

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7 Marketing Tips for Personal Branding Success

It’s one thing to have a strong personal brand, it’s often another thing to have a profitable personal brand.

By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.

I recently revisited Jim Horan’s  highly successful One-Page Business Plan site, …