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    Roger Federer and Personal Branding

    In Wimbledon 2008, Roger Federer found himself down to Rafael Nadal 2 sets to none.  Roger was playing for his 6th Wimbledon title in a row; Rafael was playing for his first – either way, history was going to be made.

    Roger was winded, discouraged, and it seemed like a 2 sets to none lead …

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    Posted in Brand Yourself As, Personal Branding, Positioning, Reputation Management, Success Strategies
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