Not Getting Traction with Your Personal Brand?
Lessons from George “Why No T-Bone?” Costanza
During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.
“I’m thinking T-Bone,” says George.
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“But there’s no T in your name!” exclaims Jerry.
Not surprisingly, when George … Read the Rest →