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    8 Tips for Increasing Your Social Network

    Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone.

    To me, there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may …

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    Posted in Personal Branding

    Personal Branding for Theatrical Actors

    The world of theatrical actors is a lot like the world of a job hunter. You have casting calls (job openings), auditions (interviews), you play your part (do your job), and then the show closes (you get laid off), and it starts all over again.

    But as much as we’ve talked about personal branding and …

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    Posted in Brand Yourself As, Personal Branding, SEO, Social Media

    Personal Branding for Voice Actors

    Voice acting is such a specialized niche that it’s hard to stand out in the field. Not because there are so many, but because the field is so small and most of the people are already connected. It’s a tough racket to break into.

    But that doesn’t mean you shouldn’t try. If you’re an aspiring …

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    Posted in Career Development, Networking, Personal Branding, Social Media

    You ALWAYS Need a Business Card

    As an ongoing experiment, I’ve spent the last year without business cards to see whether I truly needed them or not. I work in digital marketing, which means most of my work and communication happens online, not on the phone.

    And since nearly everyone in the digital marketing world knows how to get in touch …

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    Posted in Career Development, Personal Branding

    5 Tips for Protecting Your Personal Brand on LinkedIn

    LinkedIn has become arguably today’s most valuable job searching tool, providing it’s users with endless possibilities for networking, connecting with colleagues from the past, and promoting and developing their businesses. But did you ever stop and think that the way in which you use LinkedIn could actually hurt your job search prospects?  Well it can!  …

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    Posted in Career Development, eBrand, Job Search, Networking, Personal Branding, Recruitment, Social Media

    Build Your Brand on a Shoestring Budget

    How can you build your brand when you’re on such a thin shoestring budget that you don’t even have a smartphone, and having an Internet connection at home is difficult. Is it even possible to establish your brand online? You bet. Here are a few ways you can do some personal branding while you’re keeping …

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    Posted in Career Development, entrepreneurship, Personal Branding

    You Should Mix Your Personal and Professional Lives

    It’s an important and frequent question: should I put personal information on my professional networks? Should I put professional information on my personal networks?

    Yes.

    I like blurring the lines between the personal and professional halves of my life. For one thing, it’s part of my brand. I’m a humor writer and fiction writer in …

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    Posted in Personal Branding, Reputation Management, Social Media

    The Day The Spotlight Is On You

    Many of us grew up in more or less protected environments, surrounded by the love and company of family and neighbors who knew us well. We effortlessly built up a network of friends and schoolmates as we progressed through the educational ranks until the time came to join the workforce. In this scenario, and especially …

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    Posted in Career Development, Job Search, Networking, Personal Branding, Sound Branding
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