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    The Best Form of Personal Branding? Become a Recognized Expert

    We all know the power of developing a strong personal brand. As I discuss in my book Reinventing You, when your true talents are recognized by others, you’re more likely to receive job offers, promotions, and opportunities that match the areas where you excel.

    But as I discovered in the course of researching my latest …

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    Posted in Career Development, Personal Branding, Reputation Management

    Attract More Leads for Your Brand With Magnetic Marketing

    Having a stand-out content strategy is an important tool for your personal brand in which your business can establish itself as a leading authority in your industry. The type of content is also important to building your business online.

    There are several ways that the right content can help build your brand, which can bring …

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    Posted in Personal Branding

    Help Your Personal Brand’s Website Visitors Stay

    A professional website for your personal brand is important in attracting the right leads. It’s important that your design captures your visitors right away and encourages them to want to know more about what you have to offer.

    Icons can bring more visibility for your content and can be used in a variety of formats. …

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    Posted in Personal Branding

    How You Can Stand Out from the Crowd

    Job-seekers and career professionals often search for a way to stand out from the crowd. Well, have you considered selling bamboo sheets on Amazon?

    That probably sounds crazy. I hope it does, at least a little bit. But it’s a real-world example from a student I met just this week while guest speaking at a …

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    Posted in Brand Yourself As, Personal Branding

    6 Ways to Make Your Resume Stand Out

    Over the last few months, my daughter has been working hard on college applications to set herself apart from other applicants. It had me thinking that in some ways, applying to college is much like applying to jobs, except the traditional resume submission method doesn’t offer much in the way of standing out compared to …

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    Posted in Personal Branding

    Stand Out From Your Competition, Improve Your Communication Skills!

    Successful job candidates, the ones who get hired, do two things better than anyone else:  They send the “right” messages and deliver them in a powerful and compelling manner! A candidate first sends these messages with their resumes and reinforces them in their job interviews. You need to be prepared to answer this key question: …

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    Posted in Personal Branding

    How To Make Your Personal Brand Stand Out

    With so many people out there trying to create and establish their own personal brands, it’s hard to get heard above all the noise. Everyone wants to stand out, but the truth is many people won’t be successful. This is because personal branding takes a lot of effort and time. It’s not something you can …

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    Posted in Personal Branding

    Your Personal Brand Is Failing You — Here’s Why

    Most of us interested in personal branding are only seeking enough knowledge on the subject to get ourselves in trouble, or forcing us into a victim of what I like to call “small fish, big pond” syndrome. We’ve all heard that we might be a big fish in a small pond, but what happens when …

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    Posted in Personal Branding
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