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    8 Ways To Brand Yourself As A SME

    (even if you’re a Generalist)

    As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.

    Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding
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