Tag: Using ‘Feature-Benefit’ Sales Approach to Enhance Your Professional Brand

InterviewJob SearchPersonal Branding

When ‘Selling’ Your Professional Brand, Stress Features AND Benefits

Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, CAREER STALLED? How to Get Your Career Back in ‘High Gear’ and Land the Job You Deserve─Your Dream Job. Publication is scheduled for early 2013.

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