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    Defining Your Brand’s Values

    Every brand needs core values. The good news is, your brand already has values. Each member of your team is bringing their values to the work that they do every day. Companies benefit from clearly defined values because it provides a guideline for the decisions you make and how your business should operate.

    So take …

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    Posted in Corporate Branding

    Recommend Or Not To Recommend: That Is The Question

    I don’t think there is any other aspect of online reputation for companies and individuals, as undervalued and taken lightly, as the giving and managing of recommendations. While it remains true that (in a positive sense) recommendations can be the pat on the back we need to get that coveted job, improve our influence and …

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    Posted in Personal Branding, Reputation Management, Success Strategies

    Values: the Backbone of Your Brand

    It has become customary for reputed companies and organizations to include a statement about their professed and espoused values and policies in their webpages. From Nestlé’s ‘Creating Shared Value’ to Zara’s ‘Mission Statement’ and including ATK downloadable ‘Corporate Social Responsibility Report’, industry giants have been diligent to craft carefully-worded statements we have come to expect …

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    Posted in Me 2.0, Personal Branding, Sound Branding, Success Strategies

    YouThinkInc Versus GroupThinkInc

    In Sunday’s New York Times magazine, there’s an inventors’ support company featured, Quirky.com. It’s purpose is to take your crazy idea and put it out in the Quirky community for a group grope on what your concept would be if it were better than what you could think of on your own. I love this …

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    Posted in Brand Yourself As, Personal Branding
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