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    11 Traits to Seek in an Agency When Rebranding

    Business Woman Technology What’s one important thing to watch out for — or seek out — in an agency when you are looking to rebrand?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free …

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    Posted in Personal Branding

    Boost Your Sales Performance with These 11 Tips

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    The sales profession is a fast-paced, constantly adapting industry with an onslaught of new competitors and niches. As a result, it’s vital for sales professionals to strive for continuous improvement.

    11 ways to improve your sales performance and reduce the cost of selling include:

     

    Emphasize Vision and Clarity

    A thorough understanding of your business …

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    Posted in Skill Development

    Think Like a Brand

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    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    Exploring Your Brand Identity

    I’ve been fully engulfed in the world of branding lately through work on one of my accounts. Throughout the branding process I’ve observed a fascinating dynamic between how corporate brands try to be more human while personal brands are trying to be more like businesses. While dissecting the core elements of a brand I was …

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    Posted in Brand Yourself As, Job Search, Personal Branding
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