• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Take Calculated Risks


    There is a saying among old cowboys out West: “One man with courage is the majority.”

    When I write about courage, intestinal fortitude, guts, and boldness to differentiate yourself, it’s not to encourage you to do stupid, risky things. I’m not looking for the daredevil mentality that causes you to rappel off the Brooklyn Bridge or swim with the sharks. Nor need you be like one CEO who said: “I’ve always taken chances. At 54 years old, I married an 18-year-old. Her dad didn’t like me or the idea at all. I told him, ‘Look, you’re not losing a daughter. You’re gaining a brother’.”

    I’m not asking for utter fearlessness and risk without thinking. Just “go for it” a little more and more often than you have in the past—and more often than others do. If you hold back, you’ll get into a rut, slip behind, fade out of sight, and sink into the sameness of the people around you.

    A calculated risk is just another way of saying to:

    Show some spine.

    Put it on the line and see it through.

    Leave it all on the playing field.

    Creatively work with fear.

    Think the unpopular thing.

    Have the gumption to go off the grid.

    Be willing to bet your job on a hunch.

    Step out of the box.

    Be unafraid to fall flat on your face.


    Important note: June, 2017, McGraw-Hill will release my latest book, “The Leadership Mind Switch”. Bob Eckert, former CEO of Kraft read it and said, “Simply put, it’s the best leadership book I’ve ever read.” I invite you (well, really, encourage you) to go to Amazon and preorder now. Thank you in advance!

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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