• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • The Road to Me 2.0: How I Was the Chosen One

    Subscribe to my podcast series

    My first post talked about how I got the idea to write Me 2.0 and how I confronted adversity head-on to claim my publishing deal with Kaplan. Today, I’m going to enlighten you on a few coincidences that are ironic and really set the stage for the future (and my future).

    Passing the torch

    Tom Peters wrote “The Brand Called You” in Fast Company Magazine on August 1st, 1997.

    Wendy Marx wrote “The Young Yurks of Personal Branding” in Fast Company on August 1st, 2007. The article highlighted everything I was doing in this field, such as this blog, the launching of Personal Branding Magazine, etc.

    10 years later, as we celebrated the anniversary of Tom Peter’s article, introducing personal branding to the masses, I was selected (I made my own luck, but it must have been fate) to take Tom’s visions, break them down, add in some technology (social media), and then make them consumable for Gen-Y. See back then, personal branding was an idea that few people really believed in and could apply to their own lives. As mentioned in my prior post, we were all me 1.0’s, who had to stand in back of our corporate brands. By my application of personal branding to social media, I was able to carry to torch from Peters onto you.

    The publisher expected Me 2.0?

    A week before I submitted my 6-page proposal to Kaplan Publishing, they were thinking about doing a book on career developing using web 2.0 tools. How funny is that? I’m a little bit more religious after hearing this from my editor. This book was obviously meant to be written by me and written now!

    A millennial talking to a millennial

    When it comes to differentiation for career books, this book is absolutely dynamite. A lot of books that are written about and for millennials are done by Gen-X’ers and baby boomers, but never a Gen-Y’er. Since I’m in Gen-Y I can totally relate to everything this group deals with on a regular basis, including stereotypes, etc. My voice is familiar to one of their peers, so it’s logical they will listen to the advice that flows throughout the book.

    Even though this book was originally written for Gen-Y, it’s obvious that others groups can benefit greatly. This blog and my magazine have attracted just much attention from the other groups as Gen-Y.

    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Me 2.0, Personal Branding
    Content Partners
    As Seen In