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  • The Road to Me 2.0: Presentation at MIT and Book Cover Revealed!

    I’ve been thinking about when to start promoting my book, and let’s face it, I already have. The one big detail I haven’t revealed is the cover or the structure of the book. The official title of my book is called “Me 2.0: Build a Powerful Brand to Achieve Career Success.” I’ve spoke about how I got my book deal and how fate has led to me write this book. I’ve also mentioned the idea behind the title “Me 2.0,” why I decided to write it and showcased two recent interviews I’ve had with Entrepreneur and BusinessWeek on concepts in the book.

    My presentations now and in the future

    I’m starting to present to colleges again and decided that my presentation would be called “Me 2.0.” I actually built my presentation with the look, feel and actual cover of the book, which is the first slide in the slideshare below. A lot of people question upcoming.org, but I promoted the event on it and a few people came after seeing it!

    My first stop on my book tour was MIT

    I would like to thank SUMA (Sloan Undergraduate Business Association) who set this event up. It was also great to share the stage with Carla Blumenthal, who gave a solid presentation on the fundamentals of blogging, as it leads to success after college.

    [slideshare id=718466&doc=mit-presentation-1225761014372899-8&w=425]
    View my other slideshows

    Slide 2: If you’ve ever heard me speak, I always like sharing the pain points first, such as the economic crisis, social network background checks, a slow job growth for recent grads, and the fact that most people hate their jobs. I, of course, point the solution to be personal branding 🙂

    Slide 3: After defining personal branding to the audience (how we market ourselves to others), I brought up pictures of four celebrity brands: Oprah, Britney, P Diddy and Paris Hilton. They had to describe each of them using one personal brand attribute.

    Slide 4: I really enjoy talking about how my book title parallels web 2.0. I first define web 1.0 and me 1.0 and then web 2.0 and me 2.0. The difference is that we can now stand in front of our corporate brands and be heard.

    Slide 5: The next slide you might be familiar with. The difference now is that it’s fully built out, with all the issue of my magazine and the book cover. The background color of the book is blue, yet appears greenish in this picture. I like to inspire people and tell them what they COULD accomplish by participating in social media.

    Slide 6: “Blogging 101” gives you the basic of how to properly configure your blog and market it effectively in the first 6 months. In my longer presentation, I have a Twitter 101, Facebook 101 and LinkedIn 101. I’ll probably unleash that next Thursday when I speak to University of Massachusetts.

    Slide 7: This is the infamous “money slide,” where I demonstrate that personal branding online isn’t just about self-promotion. What’s just as important these days, is career and life protection! I offer a few sites that people must claim their name on now, or be punished later on.

    Slide 8: This slide used to be much different. It used to be just a globe and I felt that sent the wrong message to people. The right message is that IT IS a brand YOU world, but you need to populate it (be the chief people officer) with people who share similar interests, but have different skills. In order to be successful, you have to make other people successful first. That is the key! Also, you get to hand select who is in your world.

    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Career Development, events, gen-y, Me 2.0, Personal Branding, Social Media, Success Strategies
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