Think you can take your personal branding efforts to the next level? My bet is that you can, with a little help from the experts.

Take this Wednesday to read the following posts. Because if you haven’t, your competition has. And they’ll use what they learned to outsmart, outreach and outbrand you.

So read on! Be like a sponge. These insights come directly from the most respected and recognized thought leaders in personal branding.

1. The Brand Called You by Tom Peters

This is the most important personal branding article ever written. It’s authored by the father of personal branding, Tom Peters. The takeaway is the mindset and the compass you need to chart the waters of today’s competitive job market. Go ahead, I’ll wait while you read it. It will change the way you think about and develop your personal brand.

2. Build Your Brand Through Bits and Bytes by William Arruda and Kirsten Dixson

The web makes your personal brand visible and permanent. William Arruda, one of the most highly respected pioneers of personal branding, provides the basics you need to make sure your brand is authentic and consistent on the web. Check out his manifesto, Bits and Bytes.

3. 100 Personal Branding Tactics Using Social Media by Chris Brogan

100 bite-sized and actionable tactics to build your brand through social media. That’s what social media celebrity Chris Brogan offers in this excellent list of tips. If you aren’t using these tips, your peers are.And they’re building a brand that is going to be more visible and involved as a result.

4. Personal Branding 101: How to Discover and Create Your Brand by Dan Schawbel

Let personal branding guru Dan Schawbel walk you through the process of creating your personal branding toolkit in his Mashable post, Personal Branding 101. His advice is spot-on so take it to heart – because your competition is reading it, too.

With these articles under your belt, you’ve got the fundamentals down. Now it’s time to complete Meg Guiseppi’s Personal Branding Worksheet to clarify and articulate what Brand You means to you and to the world.


Pete Kistler is a leading Online Reputation Management expert for Generation Y, a top 5 finalist for Entrepreneur Magazine’s College Entrepreneur of 2009, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger, and a Judge for the 2009 Personal Brand Awards. Pete manages strategic vision for Brand‐, the first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S.