• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Two Questions About Personal Branding Issues

    Here are two posts that caught my eye this week. Neither was about personal branding, but both raised questions about personal branding that are worth discussing. What do you think?

    If you want to be successful, be worth sharing by Jamie Varon

    Do we damage our personal brands by overdoing the self-promotion? Jamie Varon writes, “… we don’t trust you to be a good enough gauge of how great you are. You can lie and tell me you’re the best, but are you? I need other people to crowdsource your greatness. And, if other people do this crowdsourcing, you won’t need to scream to me that you are worth my time. You’ll be shared, if you’re worth sharing.”

    Pushing your personal brand too much comes off fake; like a marketing ploy. How much promotion is too much?

    Gen Y needs boundaries for action by Rebecca Thorman

    Is Gen Y ready to declare their personal brand? Rebecca Thorman writes, “… unbridled choice has us delaying marriage, children, and permanent employment – accomplishments that have traditionally defined adulthood. Not for Gen Y though. Brooks reports that fewer than 40 percent of 30-year olds have achieved these things versus 70 percent forty years ago.”

    A personal brand requires a consistent message, but research shows that Gen Y is still evolving. We don’t know where we’ll be 5 or 10 years from now, so how can we define our personal brands?

    Monica O’Brien is an MBA candidate with years of experience in business, strategy, and technology. She currently consults start-ups in the Chicago area on establishing their social media strategies. Monica attends the Chicago Booth School of Business (at the University of Chicago), currently ranked the #1 MBA program in the country by BusinessWeek, and is one of the 2007 Chicago Business Fellows. She concentrates in Marketing, Strategy, and Entrepreneurship. Monica holds a Bachelor’s degree in Computer Science, with a minor in Physics, from Truman State University. Her blog, Twenty Set, gives career advice to young professionals. Monica writes candidly about her own experiences. She has also written for Mashable and ProBlogger, and has been featured in major publications like the Christian Science Monitor.

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    Posted in Brand Yourself As, Career Development, gen-y, Personal Branding, Positioning, Reputation Management
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