Work to Positively Stand Out with Your Personal Brand

Personal Branding

thumb-1013968_640Though most people like to believe they are singular, unique, and one-of-a kind in their assignments, few are. Across the world we are more similar than dissimilar. Yet, as fate would have it, your boss is looking for someone singular, who outshines the rest.

You see, right now, private conversations are taking place in secret sessions. Behind closed doors with shades drawn, management muckity-mucks sitting in high-back leather chairs are thinking hard about you and a smattering of your competitors. One person is enthusiastically singled out with the confirmatory statement, “He’s different.” Someone asks, “What do you mean?” and the muckity-muck answers, “He fits in, but he stands out from the rest too. He does more, gets more out of others, knows more, cares more, and is more.”

Those few words carry significant ramifications in your work life, usurping the university you attended, companies you’ve worked for, titles you’ve held, and any other personal or professional pedigree attached to you.