• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • About


    The Personal Branding Blog is your #1 resource for personal branding online.

    The way we manage our careers is changing, due to the rise in competition and the introduction of web 2.0. In order to extend our reach, visibility and networking capabilities, we must turn to personal branding as our savior. In the digital age, our name is our only currency and by taking the first step reading this blog and consuming the information provided, you will have a competitive advantage in the marketplace.

    The content provided on this blog includes podcasts, interviews with experts, insightful articles, research reports, games and much more, for all your personal branding needs. Remember that YOU are the brand.

    “Ongoing tips on marketing yourself” Fast Company

    “Dan Schawbel, and his army of personal branding experts have shown the world that what you look like online is actually what is real.” – Penelope Trunk

    Topics covered reflect the Octopus Model of Brand Relevancy: Career development, recruitment, marketing/branding, public relations, social media, entrepreneurship, search engine optimization (SEO) and relationship networking.


    “The market is crowded, people everywhere are vying for the few jobs available, and you’re tired of burning your retinas while surfing the ‘net in your robe all day. We know. That’s why now it’s more important than ever to do a little reading on Personal Branding Blog and create You 2.0.”

    • Steven Schiff, Vault.com

    “Reading your blog really bolstered my confidence about branding myself, which I should have done, oh 10 years ago. I’m getting my blog and personal domain together.”

    • Susie Wyshak, consultant

    “Dan’s been a great source of inspiration for me, and without reading this blog I don’t know if I would have really considered the importance of differentiating myself from the masses.”

    • David Heiser, student

    “His blog has really inspired me to reach for higher heights.”

    • James Seay, Sr. Sales Representative, State Auto Insurance

    Starter guide

    Build your brand with a blog
    1. Beginner
    2. Intermediate
    3. Advanced
    4. Expert
    Personal branding toolkit
    Personal marketing plan
    1. Situational analysis
    2. Audience analysis
    3. Competitive analysis
    4. Marketing strategy
    5. Budgeting and action plan
    Top articles
    Personal branding tips
    Success stories

    Blog recognition

    • Forbes Top Websites For Your Career 2012 2013
    • Careerbuilder.com’s 6 job blogs you should be reading – #1
    • FINS 5 Marketing Blogs for Your Career – #2
    • Intent.com’s 2011 Career Blog Award – #1
    • Google Search for Personal Branding – #1
    • Cision Top 100 Social Media Blogs 2010 – #40
    • Cision Top 100 Social Media Blogs 2013 – #29
    • MC Hammers Top 10 Favorite Blogs – #7
    • Eve Tahmincioglu’ Top 10 Career Blogs – #7
    • Penelope Trunks Top 10 Blogs If You’ve Been Laid Off – #8
    • Expansion Top Management Blogs – #4
    • TODAYonline Top Job Resource – #4
    • Twitter Power 150 – #18
    • RiseSmart Top 100 Career Blogs – #12
    • The Rise to the Top Gen-Y Entrepreneurship Blogs – #4
    • HR World Top 100 Management Blogs
    • Alexa Top 25 Recruiting Blogs – #20
    • AdAge Top Marketing/Media – #36
    • Jobing Top 10 Job Authors on Twitter – #3
    • Twitter Tweeple Who Can Help Your Career – #22
    • Twitter Must Follow (mustfollow.com) – Recognized
    • Mashable: 70+ Authors to Follow on Twitter – #2
    • Sociable Blog’s 100 Terrific Twitter Feeds for Young Entrepreneurs – #22
    • Top 25 Talent Management Blogs – #5
    • Blogburst Leaderboard 2007 – #57
    • Top 10 Websites for Job Seekers in 2008 – #6
    • Yahoo Back Links – 122,000
    • 2008 Dig Your Job Blogger Award
    • Alltop Careers & Branding – Listed by Guy Kawasaki
    • Monthly Global Visitors – 19,400
    • Robert Scoble’s geekiest Twitterers – #11
    • Missouri State University – recommended blog


    Topics covered
    See Octopus Model of Relevancy for more information.

    • Career Development
    • Recruitment
    • Marketing
    • Public Relations
    • Social Media
    • Entrepreneurship
    • Search Engine Optimization (SEO)
    • Relationship Networking

    This blog will be driven by both my ideas and experiences, as well as your comments. I welcome any questions, concerns or ideas you may have. Posts are written every Monday through Friday, with a few exceptions.

    Thank you for visiting,

    Stephanie Jones

    Content Partners
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