Personal Branding Blog


The Personal Branding Blog is your #1 resource for personal branding online.

The way we manage our careers is changing, due to the rise in competition and the introduction of web 2.0. In order to extend our reach, visibility and networking capabilities, we must turn to personal branding as our savior. In the digital age, our name is our only currency and by taking the first step reading this blog and consuming the information provided, you will have a competitive advantage in the marketplace.

The content provided on this blog includes podcasts, interviews with experts, insightful articles, research reports, games and much more, for all your personal branding needs. Remember that YOU are the brand.

“Ongoing tips on marketing yourself” – Fast Company

“Dan Schawbel, and his army of personal branding experts have shown the world that what you look like online is actually what is real.” – Penelope Trunk

Topics covered reflect the Octopus Model of Brand Relevancy: Career development, recruitment, marketing/branding, public relations, social media, entrepreneurship, search engine optimization (SEO) and relationship networking.


“The market is crowded, people everywhere are vying for the few jobs available, and you’re tired of burning your retinas while surfing the ‘net in your robe all day. We know. That’s why now it’s more important than ever to do a little reading on Personal Branding Blog and create You 2.0.”

  • Steven Schiff,

“Reading your blog really bolstered my confidence about branding myself, which I should have done, oh 10 years ago. I’m getting my blog and personal domain together.”

  • Susie Wyshak, consultant

“Dan’s been a great source of inspiration for me, and without reading this blog I don’t know if I would have really considered the importance of differentiating myself from the masses.”

  • David Heiser, student

“His blog has really inspired me to reach for higher heights.”

  • James Seay, Sr. Sales Representative, State Auto Insurance

Starter guide

Build your brand with a blog
  1. Beginner
  2. Intermediate
  3. Advanced
  4. Expert
Personal branding toolkit
Personal marketing plan
  1. Situational analysis
  2. Audience analysis
  3. Competitive analysis
  4. Marketing strategy
  5. Budgeting and action plan
Top articles
Personal branding tips
Success stories

Blog recognition

  • Forbes Top Websites For Your Career 2012 2013
  • Cision Top 100 Social Media Blogs 2010 – #40
  • Alexa Top 25 Recruiting Blogs – #20
  • Twitter Tweeple Who Can Help Your Career – #22
  • Mashable: 70+ Authors to Follow on Twitter – #2
  • Sociable Blog’s 100 Terrific Twitter Feeds for Young Entrepreneurs – #22

Thank you for visiting,

Stephanie Jones