AR Ads

Lunchables Is Getting Creative

In an increasingly competitive digital advertising landscape, companies are always looking for new ways to attract consumers’ attention. Lunchables is one company that has risen to the occasion. Lunchables has launched a Rewarded AR Ads campaign that uses augmented reality (AR) and a partnership with the popular mobile game Pokémon Go to not only attract …


Blue Moon’s Brand Update

Craft beer has been steadily gaining popularity over the past decade, with consumers increasingly seeking unique and flavorful beer options. Blue Moon, owned by Molson Coors, has recently announced a brand refresh that aims to boost its mass appeal positioning. This article will delve into the details of Blue Moon’s brand update, its packaging refresh, …

AR Advertising

Snapchat: The Next AR Advertising Mogul?

In today’s digital landscape, brands are constantly seeking innovative ways to engage with their target audience. Augmented Reality (AR) has emerged as a powerful tool for marketers, allowing them to create immersive and interactive experiences that captivate consumers. One platform that has revolutionized the use of AR in advertising is Snapchat. With its massive user …

Personal branding trends for 2022 — the year we more or less settled on the increased reality of remote employment. What else can we expect?
Personal Branding

Personal Branding: What is it, Examples & Strategies For 2023

What is Personal Branding

Personal branding is the practice of marketing and promoting oneself as a brand. It involves the conscious and strategic effort to create and maintain a specific image or reputation for an individual. Just as companies establish brands in the marketplace, individuals can do the same to distinguish themselves personally and professionally.…

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NewsSocial Media

Brands: Do You Need More Social Media?

In today’s digital age, social media has become an indispensable part of our lives. From personal connections to professional networking and brand promotion, social media platforms offer a multitude of opportunities. However, with the constant emergence of new platforms and the ever-changing landscape, brands find themselves facing a crucial question: can they be bothered to …

Garland Testimony

Merrick Garland’s Testimony: Good or Bad for His Brand?

In a recent testimony before the House Judiciary Committee, Attorney General Merrick Garland faced strong criticism from Senator John Kennedy. Kennedy expressed his disappointment with Garland’s handling of the Hunter Biden investigation and accused him of insulting the American people. This article will delve into the details of Kennedy’s scathing remarks and the evidence presented …

Hotel Branding

Small Agency That’s Branding Large Hotels

In today’s competitive hospitality industry, luxury hotels strive to differentiate themselves and create a unique brand identity. One key player in this space is FerebeeLane, a small agency that specializes in branding luxurious hotels across the country. Through their expertise and strategic planning, they have helped numerous properties establish their presence and attract discerning guests. …