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  • 5 Steps to Become a Digital Marketing Freelancer

    Launching a new career can be daunting. However, if you’re good with people and words, digital marketing freelancing may be a good option. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission.

    Digital marketing includes any advertising that happens online. This includes making social media posts, email blasts, and maintaining websites. If you love marketing and are computer-savvy, follow these five steps to become a digital marketing freelancer. 

    1. Get Certified

    Even if you already have a degree in communications or marketing, it’s important to show clients that your training is up-to-date and well-rounded. Certifications through a college or other provider are a great way to do this.

    Make sure you get meaningful certifications that are backed by reputable organizations. An accredited college or well-known marketing organization may offer certifications in relevant topics and skills.

    It’s good to learn new things, but sometimes it’s better to reinforce existing skills. For example, modern website design is so complex that a low-level certification might not get you very far in your work. Focus first on everyday skills like copywriting and social media, then branch out into more expert areas if you have the time and interest.

    2. Set up a Profile

    Your image and brand is critical to your success as a marketer. If you can’t market yourself, then a business won’t trust you to market them.

    A basic LinkedIn profile goes a long way, but ensure that you maintain up-to-date profiles on other websites and platforms as well and make sure they look just as good. To protect your privacy on public websites, consider posting a partial version of your resume and only sending the full copy to prospective clients.

    You’ll need to include a friendly and eye-catching biography as well. Although you should keep it professional overall, you can also include fun details about your family and pets. Use your biography to illustrate that you’re both knowledgeable and easy to work with.

    3. Network and Connect

    Reaching out to clients cold is intimidating, but it allows you to connect with local small businesses that may not realize that they need a marketing freelancer.

    Even if your client list is full, continue connecting with local businesses or companies in an industry you specialize in. Follow them on social media and share their content when it applies to your audience. They may recommend you to a friend or colleague if they are impressed with your work.

    4. Pitch Clients

    Clients are often aware of their general need for services, but don’t know exactly what they should look like. Propose a plan to your clients about what types of content or what kind of angle their new marketing services should have.

    This may require extensive research on your part, especially if the client has done little research on their current and target demographics. Although you should be prepared to do a few hours of this research for free for brand new clients, save the rest until you have a formal contract with them.

    5. Set Up a Contract

    Although many freelancers bill hourly, this method can be a hassle and make your monthly income hard to estimate. The best way to become a part- or full-time freelancer is to look for clients who will pay you for the same minimum number of hours every month, even if the type of work they need you for fluctuates. If you go over that amount, invoice them the difference.

    Many small businesses with established social media and advertising campaigns need around the same amount of work each month to manage and update their marketing. It’s common for businesses to agree to a 10-20 hour a month retainer and then pay hourly if they have an extra project.

    Regardless, you need a contract that clearly details your payment rate, overall availability, and what you will and won’t charge extra for. Make sure your client understands if you charge for research and other related tasks, not just deliverables. 

    Although you can charge on a per-project basis, projects can quickly spiral out of control because of repeated requests for alterations from clients. Try to avoid this approach unless you have a solid relationship with the client or it’s a simple and clearly defined project.

    Getting All the Benefits of Freelancing

    People are drawn to marketing freelancing because the work is varied and usually flexible. Whether you’re experienced in marketing or a relative novice, the starting point is the same. Make sure clients are aware of your skill set and expand your repertoire if needed. From there, you can steer your new career to any specializations and niches you find yourself drawn to.

    Tagged with: , , , ,
    Posted in Career Development

    5 Steps to Become a Digital Marketing Freelancer

    Launching a new career can be daunting, but if you’re good with people and words, digital marketing freelancing may be an excellent option for you. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission.

    Digital marketing includes any advertising that happens online. This includes making social media posts, email blasts, and maintaining websites. If you love marketing and are computer-savvy, follow these five steps to become a digital marketing freelancer. 

    1. Get Certified

    Even if you have a degree in communications or marketing, it’s important to show clients that your training is versatile. Certifications through a college or other provider are a great way to do this.

    Make sure you get meaningful certifications that are backed by reputable organizations. An accredited college or well-known marketing organization may offer certifications in relevant topics and skills.

    It’s good to learn new things, but sometimes it’s better to reinforce existing skills. For example, modern website design is so complex that a low-level certification might not get you very far in your work. Focus first on everyday skills like copywriting and social media, then branch out into more expert areas if you have the time and interest.

    2. Set up a Profile

    Your image and brand is critical to your success as a marketer. If you can’t market yourself, then a business won’t trust you to market them.

    A basic LinkedIn profile goes a long way, but ensure that you maintain up-to-date profiles on other websites and platforms as well. Additionally, make sure they look just as good. To protect your privacy on public sites, consider posting a partial resume and only sending the full copy to prospective clients.

    You’ll need to include a friendly and eye-catching biography as well. Although you should keep it professional overall, you can also include fun details about your family and pets. Use your biography to illustrate that you’re both knowledgeable and easy to work with.

    3. Network and Connect

    Reaching out to clients cold is intimidating, but it allows you to connect with local small businesses that may not realize that they need a marketing freelancer.

    Even if your client list is full, continue connecting with local businesses or companies in an industry you specialize in. Follow them on social media and share their content when it applies to your audience. They may recommend you to a friend or colleague if they are impressed with your work.

    4. Pitch Clients

    Clients are often aware of their general need for services, but don’t know exactly what they should look like. Propose a plan to your clients about what types of content or what kind of angle their new marketing services should have.

    This may require extensive research on your part, especially if the client has done little research on their current and target demographics. Although you should be prepared to do a few hours of this research for free for brand new clients, save the rest until you have a formal contract with them.

    5. Set Up a Contract

    Although many freelancers bill hourly, this method can be a hassle and make your monthly income hard to estimate. The best way to become a part- or full-time freelancer is to look for clients who will pay you for the same minimum number of hours each month, even if the work they need you for fluctuates. If you go over that amount, invoice them the difference.

    Many small businesses with established social media and advertising campaigns need around the same amount of work each month to manage and update their marketing. It’s common for businesses to agree to a 10-20 hour a month retainer and then pay hourly if they have an extra project.

    Regardless, you need a contract that clearly details your payment rate, overall availability, and what you will and won’t charge extra for. Make sure your client understands if you charge for research and other related tasks, not just deliverables. 

    Although you can charge on a per-project basis, projects can quickly spiral out of control. This is largely because of repeated requests for alterations from clients. Try to avoid this approach unless you have a solid relationship with the client or it’s a simple and clearly defined project.

    Getting All the Benefits of Freelancing

    People are drawn to marketing freelancing because the work is varied and usually flexible. Whether you’re experienced in marketing or a relative novice, the starting point is the same. Make sure clients are aware of your skill set and expand your repertoire if needed. From there, you can steer your new career to any specializations and niches you find yourself drawn to.

    Tagged with: , ,
    Posted in Personal Branding

    5 Point Checklist to Evaluate for You’re Startup to Succeed

    The never-ending road of entrepreneurship is about a constant flow of ideas, rethinking existing methods, and putting them into practice to see a business thrive. If you’ve been on this path for years, you know exactly what it entails. Being an entrepreneur, you’ve already realized that just a few of your many startup ideas are worth a shot. 

    One of the most challenging parts of being ready to start your startup is knowing which idea will hit the jackpot. When you have a hunch about one, you can’t just dive into things recklessly. You need to do it the smart way. Here’s a checklist to help you evaluate a promising idea to know if it’s worth putting time and effort into it. 

    1. Get to know your startup competition

    First, check out who would be your competitors. They will show you if your idea is worth pursuing. Plus, they will serve as a benchmark for analyzing the market to see if it can handle another business. Knowing your competitors also reveals many essential aspects of your businesses’ strengths, weaknesses, opportunities, and threats.

    However, if the location or area you’re analyzing doesn’t reveal any competition, you can still learn a lot from a seemingly non-existent answer. In that case, maybe nobody has tried to implement a similar idea, or it’s a project that’s not worth pursuing. 

    If you want to make sure your business will thrive, you can give customer interviews a try. They will reveal if your service or product is needed or would improve your client’s lives. 

    2. How useful is your startup product or service?

    Ask yourself a couple questions to make sure your business will solve a problem or pain point: Will my idea solve my client’s problems? Will people request my services or buy my products? 

    After answering these questions, look at whether your target audience spends money and time on alternative services and products. If you see that you can improve the alternative solutions you’ve come across, you’re in an excellent position to see your business succeed. 

    3. Think of your competitive startup advantage

    You need to know if your product or service is something people will abandon their existing solutions for. Even if you feel like you have something that is a must-have for potential clients, it doesn’t necessarily equal success, especially if you’re facing a competitive market. 

    You need to deliver better benefits in the form of your product or service, than your competitors. This will catch people’s attention and make them want to choose what you offer. And you don’t always need to have better features. Sometimes, it’s enough if you target the right people, picking a segment of the market and an underserved target audience, making sure you fulfill their needs. 

    4. Location, location, location

    One thing that’s common in real estate and entrepreneurship is the importance of location. If you want to see your business thrive, you need to know the best place to set up shop. When it comes to picking out the most suitable city for your startup, you need to analyze certain factors: living and business costs, quality and availability of workforce, taxes, laws, economic climate, and more. 

    If you carefully analyze the factors mentioned above, you’ll have an easier time making a decision. Once you’ve come to a conclusion, you can hire a moving company, pack your things, and start a new chapter in your life. 

    5. Timing is everything

    Let’s assume you have the best idea, a skilled team, a great business strategy and model, and funding. Well, you will also need to consider the timing of your business. Bill Gross, the founder of Idealab, pointed out during one of his TED Talks that 42% of the time when you start your business makes the difference between seeing it get off the ground or fail. 

    Taking this checklist into consideration will help you know if your startup will succeed. 

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    Posted in Success Strategies

    Tips to Improve Your Memory to Enhance Problem-Solving Skills

    Humans have been intrigued by memory since the age of Aristotle. Despite the progress we’ve made with modern scientific research, there’s still a lot to uncover when it comes to understanding the human memory.  After all, who wouldn’t want to improve their memory? 

    You will see beneficial outcomes if you improve your memory. This includes increased focus, a better understanding of new concepts, and igniting your creative side.

    For those that aren’t gifted with a photographic memory, fret not! As it turns out, we can train our brains to improve cognitive function, just like how we can train our muscles to be bigger and stronger. 

    Whether you’re a nursing graduate preparing for a life-changing exam or a retiree with too much free time in his hands, here’s three tips to improve your memory that will eventually boost your problem-solving skills as well!

    Use Mnemonics

    Mnemonics are methods learners use in order to remember larger pieces of information using songs, acronyms, phrases, and so on. 

    For example, in elementary school, you may have tried to memorize the planets in the solar system according to order. Does “My Very Educated Mother Just Served Us Nine Pizzas” ring a bell? 

    While it’s obvious that you can’t use mnemonic devices for everything, they work well when you have to remember things that are in the form of lists such as stages, steps, and parts. There are many different types of mnemonic devices one can use, ranging from musical mnemonics to connection mnemonics.

    Napping

    This may come as a surprise, but napping has shown to help improve memory. This is definitely music to the afternoon snoozer’s ears! According to Saarland University study, a 45-60 minute nap after learning single words and word pairs had shown a significant increase in memory retention. This is a better outcome compared to volunteers who replaced the naps with watching a DVD.

    While the researchers can’t deduce exactly why this is, they seem to agree that short naps can improve associative memory significantly, which is the ability to remember unrelated items, such as remembering faces and their names. 

    Another study in China, which consisted of Chinese adults aged 65 and over seemed to support the brain power boosting benefits of napping in the afternoon. Those who took 60-minute naps after lunch did better on their mental tests in part of memorizing and solving basic math problems. 

    Write Instead of Type

    I think we can all agree that typing your notes is a more efficient way to get things done. Also, your hands won’t get sore. However, this might not be the best way to learn and memorize new things. We tend to sacrifice the process of understanding what’s being taught instead of transcribing what the teacher is saying. 

    However, when writing, the opposite happens. For the most part, we can’t write as fast as the person talking. So we end up writing just enough for us to understand, and this requires a lot of focus. Essentially, we need to understand what the teacher is saying in order to translate it into our own words. 

    In fact, a study found that students that did handwritten notes do better in exams compared to those that typed. 

    If boring old notes aren’t your style, combine this with the art of mind-mapping. The visual attributes of mind maps such as colours and images help make learning more interesting. When combined with the power of hand-written notes, you’re on your way to better memory retention!

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    Posted in Skill Development

    Most Promising Digital Careers and How to Prepare for Them

    In less than 10 years, digital careers have had a real transformation in society and in the ways of working, buying and interacting. Tech giants like Google, Facebook, Apple, and Netflix have revolutionized the way we live. According to a 2019 report by Hootsuite and We Are Social, people spend over 6 hours online daily, on average. This report was published before COVID-19. So you can imagine that the number of hours spent online has increased drastically since. 

    Specialists say that the digital transformation is here to stay. With that, there is a real demand for digital careers. Data from the World Bank about the impact of COVID-19 shows that a third of companies have been using more digital technology to adapt to the crisis. 

    With the mobility restrictions imposed in many regions to contain the spread of COVID-19, students and teachers moved to online classes. It is a shift that is here to stay, and there is a real demand for video editing services, for example. 

    Another industry that has grown massively since last year is e-retail. With the recent launch of in-app shop features on Instagram and Facebook, companies are selling more online directly on social media. My company, Evolve Skateboards, for example, has been working to promote a smooth user experience in online sales, via social media and our website. 

    The digital transformation has generated several job opportunities for those willing to learn and work. Technology-related knowledge and skills are no longer differentiating themselves and becoming mandatory requirements.

    What are the most promising digital careers?

    These are the digital careers that promise to stand out in the job market in the coming years:

    • E-commerce Manager
    • Content Marketing Specialist
    • Web Developer
    • UX / UI Designer

    Some of these positions appear in the list of future professions mentioned in the World Economic Forum report, which was released in January 2020.

    1. E-commerce Manager

    A growing number of people prefer to make their purchases over the Internet. Whether for practicality or necessity, the e-commerce market has been gaining space. The e-commerce manager needs to understand and follow the new online sales processes. They also need to understand customers’ pains and provide a solution. This involves creating eye-catching visual assets and writing compelling ad copy. 

    2. Content Marketing Specialist

    Another promising sector in the digital era is content. Creating brand value and attracting the customer’s attention using valuable content has always been fundamental for companies.

    With the amount of ​​information available at all times, positively highlighting your product becomes a challenge on the Internet. Communication and persuasion methods need to be updated. Not every campaign that works in traditional media will work well on the Internet.

    It also involves the tone of voice and type of content that a brand produces to create rapport with their target audience. Suppose a brand sells stylish bike helmets for people that care about design, comfort and sustainability. In that case, it needs to appear in their visual assets, blog, email marketing, social media and all other marketing channels. The content marketing specialist’s job is to make sure that the message resonates with the audience. 

    3. Web Developer

    One thing is a fact: every business needs to have a website. It’s a no-brainer! If a potential client types a company name on Google and can’t find it, that’s it. The Internet is the way we look for solutions and search for companies’ addresses and phone numbers. 

    In addition to the required technical knowledge, it is essential to have a strong bent towards organization, creativity, rational thinking, agility, patience, persistence and interpersonal skills.

    4. UX / UI designer

    The designer’s profession goes beyond creating arts in editing programs. There are professionals focused on user experience (UX) and user interface (UI).

    These professionals work so that the interface of a platform is aesthetically pleasing and has good usability.

    How to choose a digital career?

    To choose a digital career, you must ask yourself three basic and initial questions:

    • What are my skills?
    • What are my difficulties?
    • In addition to the remuneration, what is the return I expect from my work?

    From this, it is possible to identify which field you can follow and have more chances of success. The next step is to look for training so that you can become competitive in the market.

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    Posted in entrepreneurship, Personal Branding

    4 Tips to Enhance Your Career in Media

    Building a career in the media industry can be satisfying and rewarding. It can also be an enduring option in an age where other areas of the job market are impacted by a lot of uncertainty.

    However, this is also an incredibly competitive field. You need to go above and beyond if you want to stand out from the crowd and climb the ladder to a more prominent position.

    With that in mind, here are a few tips that you can follow if you want to help your media career flourish faster.

    Work with the right employers

    When looking for a full-time position, get to know as much as you can about each of your prospects. Ask about their company culture and how they support employees. Dig into their answers to find out how they help employees achieve their career goals and the training opportunities they provide. 

    You should also be on the lookout for employers that equip their team members with success resources, rather than them them to putting it in your own hands. That might mean using media planning tools to make sure that projects run smoothly, or giving you access to the IT hardware, software and infrastructure necessary to fulfill your responsibilities.

    Network, network, network

    Working in media may be a disheartening reality, but who you know matters more than most elements of your personal profile. If you want to excel, you need to become a networking master, especially if you do not have a network through your family or education.

    Thankfully, networking has never been easier thanks to the proliferation of social media. Even if you aren’t a LinkedIn master or an effective Instagram or Twitter user, you can still use these services to get your name out there. You can also use these platforms to connect with people who are in a position to further your career goals.

    Listen to feedback and accept rejection

    Being confident in your abilities is obviously important, but it is also necessary to not overestimate what you can achieve. It’s important that you are willing to listen to feedback from colleagues, clients and senior team members.

    This also feeds into the essential truth that comes with a career in the media; rejection is part and parcel of the job. You need to learn to accept that critique and constructive criticism is inevitable. If you can learn to take something positive from it, rather than stewing on a perceived failure, you will go further in your career.

    Build your skills

    If you feel like your career is stagnating, or you have hit some kind of artificial plateau, then be proactive and make positive changes. Don’t blame outside factors for the reason you’re not where you want to be.

    Developing new skills, whether as part of your existing role or through outside training and education, will make you more attractive to current and prospective employers. It could also unlock your own creativity and even set you off down an entirely different career path.

    The media is diverse. You can expand your understanding of the latest marketing technologies and tactics. You can also investigate the possibilities provided by anything from visual effects to app development. These skills will serve you well going forwards.

    Ultimately, you should focus on what works best for you, in terms of enhancing your media career and making you satisfied.

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    Posted in Career Development, Networking

    Why Modern Blue Collar Workers Should Start Personal Branding

    “Branding” is obviously a buzzword in offices around the world, but the concept is so popular that the term has started catching fire in alternative workplaces, as well. Tradesmen and laborers in a variety of fields must keep eyes and ears toward their brands to ensure their customers are receiving the service and treatment they expect. To achieve this, blue collar companies are paying more attention to their employees — and their employees’ personal brands.

    Personal branding has long been associated with high-profile careers in marketing and communications, but now workers across industries must understand how to cultivate an employable identity. While it may seem that tradesmen and laborers are too far removed from the culture of branding, in truth, even blue collar workers benefit substantially from developing a personal brand. Here’s why.

    1. Start Standing Out and Showing Off

    In many ways, tradesmen and laborers have skills that are more refined and demonstrable than white collar workers. During the course of their careers, blue collar workers learn to create with their hands, and at the end of a project, they have concrete structures that demonstrate their abilities. Physical, verifiable evidence of one’s talent and experience is something that most office workers lack, and something tradesmen can use to make their personal brands stand out.

    Just as corporate brands elicit certain emotional responses from consumers, a worker’s personal brand can influence future employers in positive ways. With powerful stories and images of past projects, blue collar workers can separate from the crowd and impress their peers and superiors. By transforming hard work and talent into a tidy personal brand, a laborer can gain a reputation that will keep them comfortably employed for decades.

    2. Start Exploring Other Opportunities

    Because a personal brand is such a powerful tool to gain employment, blue collar workers can leverage their brand to explore employment opportunities they might never have considered. For example, after gaining experience as a truck driver, an individual might have enough brand equity to start his own freight business. Alternatively, a strong brand may help laborers find work in adjacent industries, such as construction or renovation. Starting an interior decorating business is also an option.

    Like white collar workers, most blue collar workers are not content to remain in lower levels of employment for the duration of their careers, and effective personal branding strategies allow them to grow and search out other prospects.

    3. Where to Start

    While much of a white collar worker’s last years in schools and first years in the workplace are focused on how to sell oneself to earn dream jobs, raises, and promotions, blue collar workers receive almost no training when it comes to personal branding. Fortunately, it isn’t difficult to start developing a personal brand in any field. Here are three simple steps to help anyone create a captivating brand.

    Step One: Think about what makes you different. As mentioned previously, tradesmen are more clearly distinguishable due to their perceptible skills. You should consider which services you are most confident performing and craft your brand around these. By focusing on your strengths and specialties, you can create a niche market for your unique talent.

    Step Two: Use more than writing. Also noted before, blue collar workers usually have a physical manifestation of their toils when a project is complete. You can better use this concrete (or glass, or plaster, or metal) proof of your skill in multimedia — such as videos and pictures — to show potential employers and clients what you can do.

    Step Three: Have a positive online presence. Many blue collar workers draw a line between themselves and new technology, but more and more companies are turning to the Web to find workers. By being visible online, you allow your potential employers to learn more about your work, which sets you above other candidates. You should maintain profiles on top social media sites, including LinkedIn, Facebook, and Instagram, where you can showcase your work with video and pictures.

    By differentiating themselves online, tradesmen and laborers can make names for themselves inside and outside their chosen industries. Personal branding isn’t just for those wearing white collars. More and more trade industries are relying on the same tools as corporate offices to garner attention from clients, and workers in those industries should do the same to excel into the careers of their dreams.

    Posted in guest post, Personal Branding

    4 Retirement Planning Strategies for Entrepreneurs

    Having all your eggs in the proverbial basket is disastrous for your future as an entrepreneur, especially if you are also not planning effectively for your retirement.

    Retirement planning is a critical activity that should evolve throughout your entrepreneurial journal. This should be regardless of the money you are making or the value of your business.

    The attainment of whatever retirement lifestyle you envision for yourself will depend on you. Planning is all about the strategies you lay down for designing that lifestyle.

    Here are several strategies you can implement as a small business owner planning for your retirement.

    Get a Financial Advisor 

    Navigating retirement planning on your own might lead to challenges, underutilizing the available investment vehicles, and investing in the wrong plans.

    A financial advisor specializing in retirement planning will help you look at your business objectively, your retirement goals, obligations you might have towards employees, expenses, and possible savings you could make while saving for the future.

    Investment vehicles such as 401(k)s and IRAs have regulations such as the maximum contributions, withdrawal terms, and penalties. Your financial advisor will help you to account for these terms and regulations and include them in your plan so that you are not blindly planning for your retirement.

    If you intend to sell your business as a retirement plan, your financial advisor could help you establish the actual value of the business. They can also help you prepare for an efficient and profitable sale that cushions you during your retirement.

    Plan for Retirement Based on the Stage of your Business and Life

    A 25-year-old entrepreneur has more leeway to take greater risks with their investments, as they technically have better chances of recovering.

    However, as you approach retirement, you should approach risk conservatively, knowing that your actions could potentially upset the retirement investments you have made throughout your journey.

    Rapidly growing businesses with employees have different retirement options and resources that they can put into retirement investments.

    You must take a realistic view of your business, your business goals, including growth and profit, and have a budget to guide your steps as you run your business and save for retirement.

    Pick investment options such as IRA accounts, 401(k) savings plan, life insurance, long-term care insurance, and disability insurance to cover your bases. 

    Based on your risk tolerance, you could consider crypto products. Bitcoin, for example, has seen a lot of volatility but also significant growth. Opening a cryptocurrency exchange account on platforms like OKEx or Coinbase is easy and secure. Investing in cryptocurrencies can even become a great source of income in retirement. 

    Account for Assets, Income, and Liabilities

    It is easy to be sidetracked by your retirement plans that you forget to account for your assets, liabilities, and income.

    • Your home is an asset, but with the wrong planning, it could be a liability.  Ask questions such as whether you want to live in the same house, sell your home and downsize, or rent an apartment. Take an objective look at your home and decide what you intend to do with it. Home equity alone should not be your sole retirement plan. Other assets include cash, savings, business company stocks, or jewelry.
    • What will the lifestyle you want for your retirement cost? How much should you contribute per year to cover your lifestyle comfortably for about 20 years?
    • Identify the liabilities that could expose your assets, for example, medical expenses, which usually increase as you age. You can have long-term care insurance, life insurance, or annuity.
    • What income do you have? Is it sustainable, passive? Can it support you during your retirement?

    Have a Withdrawal Plan

    Have a strategy on how to withdraw your retirement funds and benefits. Your withdrawals will depend on the total amount you have as well as the lifestyle you lead.

    Ideally, you should have enough to maintain your current lifestyle and last you longer. Plan how you will claim your social security benefits, asset allocation, and pension withdrawals.

    The Takeaway 

    While entrepreneurship is all about taking risks and converting ideas into businesses, you do not want to gamble with your retirement.

    Start investing early and adopt strategies to secure your financial security during your retirement. Consult with your financial advisor and choose the best strategies and plans that work for your goals.

    Tagged with: , , ,
    Posted in entrepreneurship

    5 Ways to Boost Your Brand Awareness with SEO

    Brand awareness is one of the fundamentals of any marketing plan. It goes hand in hand with search engine optimization (SEO). As the cornerstone for your brand exposure, it’s essential not to overlook a thorough SEO strategy. Solid SEO means better user experience and improved rankings. 

    Here are five ways to build your brand awareness with SEO:     

    Why is SEO important? 

    If you have a website, blog, or online store, your ranking on Google can directly affect your sales and brand awareness. Over 70% of users will click on one of the top five suggestions on the search engine results page, making SEO best practices all the more critical. There’s a sense of trust associated with those top slots. 

    SEO is something you should incorporate from the get-go. No matter the size of your brand, don’t leave it for later. You want to get ahead of the competition, slowly building up your organic traffic. Consumers judge your brand image on a variety of user experience models, one of which is findability. Tick that box and you’re on the road to success. 

    Top Tips To Boost Brand Awareness With SEO

    1. Link Building

    In today’s digital landscape, the importance of building high-quality links from other websites to your own has never been more essential. There are several ways you can acquire links, and for many, link building is one of the more difficult parts of SEO. The bonus is, if you get it right, you’ll be streaks ahead of your competitors.   

    Why is link building important? Search engines use links to discover new web pages and determine how well a web page should rank in their results. The number of external links pointing to your page impacts your hierarchy. 

    2. Optimized Keyword Phrases

    Optimized keywords are the best keywords to target for your brand in order to drive qualified traffic to your website. In order to drive viable users to your site, you need to create the content they’re searching for online. You find these keywords through analysis and research of your industry and competitors. 

    By analyzing the popularity of keywords, you can measure the traffic potential giving you a more accurate idea of the online market. It’s a window into your customer behavior, giving you the tools to service those needs with your content. Do it right, and your brand will reach the correct audience. 

    3. Long-Tail Keywords

    There are two types of keywords; short tail and long tail. Short tail keywords have higher search volumes, which means higher competition. Their conversion rates are lower, making them more costly. 

    Long-tail keywords or keyphrases are usually more specific. They may have lower search volumes, but they allow you to gradually get more traffic to your site, generally resulting in higher conversion rates. Long-tail keywords let you target a more motivated audience, helping you set yourself apart from your competitors.  

    4. Integrated Channels

    Integrate your other marketing channels into an overarching SEO strategy. Put some budget behind paid media campaigns improving your content visibility, and more importantly, incorporate social media as often as possible. It’s one of SEO’s biggest allies. 

    Use social media to create link opportunities via content creation. Spend some time creating evergreen posts that you can promote for a more extended period. Better yet, incorporate your keyword research into this content, so you’re hitting those qualified leads. Social media is the perfect stage to increase positive brand mentions, another way to improve your traffic to site. 

    5. Top-of-the-funnel Branded Content

    Optimized content gets more data and leads. One of the most important things you can do for brand awareness is to keep your content fresh and engaging. Put some budget behind content creation and ensure it’s top quality. Think blog posts, social media, and website content, making your brand the hero. 

    Remember, SEO and content marketing are a match made in heaven. They rely on each other to be successful, and both play a pivotal role in brand awareness. It’s impossible to create relevant content if you don’t understand your audience’s behavior. Allow your SEO strategy to feed your content pillars and vice versa. 

    Get Started

    Utilizing SEO is one of the best ways to boost your brand exposure. In theory, that’s what SEO is all about, being visible online. Whether you’re a big corporate or a startup, you should invest time and effort into a comprehensive SEO strategy. Building your brand awareness with SEO will pay off in the long run. 

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    5 Questions to Ask Yourself Before Moving for a Job

    Moving to a new city for a job is a major decision and commitment. Some people decide to relocate for a better opportunity, while others are just looking for a new experience. However, uprooting your life for a job doesn’t always work out like you planned. Before making any kind of decision, you should think it over carefully and consider every possible outcome. 

    These are five questions you should ask yourself before deciding to relocate for a job.

    1. Will your new job make you happier? 

    If you’re choosing to move because you think that a change in scenery will make you happier, you should also consider the job itself. If you’re moving for a new job to support your lifestyle but that job will be less enjoyable than the one you currently occupy, then you may be doing yourself a disservice. In an ideal situation, both your new job and place of living will make you happier.

    Before deciding whether or not to accept a position with a new company, you should take stock of your current situation. It’s perfectly satisfactory if you decide that it’s the correct decision to move on, but try to list the positives of your current job before making a decision. There may be reasons to stay with your company that you haven’t thought of, such as friendly co-workers or future opportunities for advancement.

    2. Will a new city make you happier?

    Just as you should consider how happy your new job will make you, it’s also important to think about whether or not a new city can make you happier. Maybe there’s a new job opportunity that seems too good to pass up, but it would require that you leave a community that you love. You have to decide if this new location will be able to at least replicate, if not increase, your current happiness level.

    Research has found that simply changing locations will not make you happier. You may think that trading a small town for a big city will somehow make you happier, but that’s not necessarily true. Instead, your happiness depends on the factors that truly impact your environment. Aspects such as your commute time or whether or not you feel a sense of community, irregardless of where you live, are more likely to have a greater impact.  

    3. Do you plan to stay long-term or short-term?

    Deciding to take a job and move to a new city could depend on both your short- and long-term goals. Based on your answers to the previous questions on looking for happiness from your job and place of living, you may decide differently based on your future plans. 

    If you’re in a spot in your life where you want the next job you take to last for years to come, you’ll want to be absolutely certain in your conviction. On the other hand, if you’re young or just looking for new experiences without making long-term commitments, you may feel better about taking a risk and moving for a new job. 

    4. Where will you live?

    If you’re leaning toward actually making the move and relocating for a job, a major consideration must be your living situation. You should familiarize yourself with the housing market in the new area before deciding on where you want to live. Depending on whether you plan to stay there short-term or long-term, you may also need to think about choosing to buy a house or rent an apartment.

    An important factor in your housing decision is the average home value in the area. This is especially important if it is significantly different from where you live now. Will your money stretch further than it already does? Or will you need to downsize? Before browsing for potential places to live, utilize a free home value estimator to help you determine an approximate budget. Once you start actively searching for a new home, be sure to actually visit the sites in person before putting in any kind of offer.

    5. What is the cost of living?

    On top of figuring out your housing situation before moving for a job, you also need to calculate the cost of living in your new town. If one of the main selling points of your new job is a higher salary, you may want to think again. Salary is relative when compared to the cost of living—factors like food, transportation, taxes, and health care. Sure, maybe you’ll be making more money, but it could be the case that your money doesn’t stretch as far.

    A cost of living calculator can easily help you determine the financial feasibility of your new job and city. By inputting where you currently live, where you want to live, and your current salary, you can learn what a comparative salary is in the place where you want to live. If the salary you’re being offered is higher than the comparative salary, the move is financially beneficial. If it’s a lower equivalent than your current salary, you may want to rethink things or try to negotiate with your employer. 

    Relocating for a job can be a great opportunity, but it could also turn out to be a disappointing mistake. When coming to a decision, make sure you ask yourself plenty of questions and think it over from all angles. 

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    Posted in Career Development, Personal Branding
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