4 Best Gifts for High-Value Clients

“Thank you” is a powerful phrase, but it’s just that: a phrase. 

You thank every customer for their business. When it comes to your most valuable clients, how can you communicate that extra level of appreciation? You could offer a discount on future purchases, but it’s easy to see that as a sales tactic. A …

10 Tools to Establish and Maintain a Reputable Brand

Brand building is far from easy, especially if you are establishing your personal brand or profile. Whether you are an entrepreneur looking for partners or clients, or a professional looking to enhance your online résumé, you cannot just rely on creativity. You also need to study your target audience, have a good idea of how …

6 Simple but Critical Cyber Security Measures for Businesses

For businesses, investing in cybersecurity is a must to maintain a strong brand. Threats are often indiscriminate. Attacks don’t target companies because they are perceived to be successful, and there’s a good hoard to steal. Even new and small companies become the subject of the assaults. Of note, small businesses were the victims of around …

5 Ways Smart Entrepreneurs Can Survive the Oncoming Recession

While your business might be riding high on today’s economy, every entrepreneur needs to be prepared for what might come next. More than 75 percent of economists agree that a recession is coming by next year. Few companies, however, have a strategy in place to deal with the fallout.

Most companies try to save cash …

6 Tips for Content That Converts

Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?

The reason is simple: Not all content converts. Content …

3 Things Employees Need to Make Data-Driven Decisions

Many companies roll out a new business intelligence strategy with high hopes, only to experience underwhelming employee adoption rates and a low return on investment. This situation understandably leaves leaders scratching their heads wondering, “What happened?”

To put it simply: Becoming a data-driven organization requires more than simply deploying new business intelligence (BI) software or …