How To Boost Your Brand Identity With SEO

Search engine optimization (SEO) is an important factor for boosting your brand identity. In years gone by, SEO comprised little more than mentioning a brand name repeatedly on any landing page. Search engine algorithms have since evolved into complex, smart tools that deliver enhanced search result ranking and brand awareness.

A skilled brand manager and …

7 Careers to Pursue with Your Communications Degree

It’s an old, well-worn joke by now: “A communications degree? What can you do with that?” Well, as it turns out…a lot. There has never been a better time to pursue a degree in communications.

Why? Because our interconnected society relies on communication more than ever.

Today’s world relies on information from big data to …

Advice from Personal Branding Pro, Jason Hennessey

Whether you’re launching a business or embarking on the next chapter in your career, you’ll want to think about branding. It’s become essential, especially in the era of the Internet, social media, and the 24/7 news cycle. To be sure, you’ll find it tough to achieve genuine success (or build a company) without an understanding …

8 Simple Ways to Improve Your Freelancing Skills

For most of us, 2020 was one of the worst years of our lifetime. However, 2020 also gave rise to an unprecedented boom in freelancing. With an increasing number of highly qualified and skilled people losing jobs, freelancing began emerging as the single most popular way to earn money while ensuring a steady income.

While …

4 Best Practices To Help Digital Marketers Work From Home

The current pandemic caused severe economic effects. Businesses of all sizes suffered and some had no choice but to declare bankruptcy and close their doors permanently. Or, they had their workers work from home.

Amidst this unfortunate situation, one of the businesses that continues to thrive is digital marketing. And perhaps one of the main …

How to Incorporate Customer Feedback Into Your Business Strategy

Loyal customers can grow a successful business much faster than sales or marketing. However, if we don’t ask for customer feedback, we will never understand what drives customers satisfaction. And as a result, it will be impossible to create customer loyalty.

There are different methods to help boost customer feedback for any type of business …