Mastering the Art of Networking: A Professional's Guide

Mastering the art of networking will do more than bring your brand an immediate bump in business. As you network, you’ll develop connections and find mentors who’ve gone before you. The best way to master the art of networking is by embracing the spirit of the endeavor. The goal isn’t just to line your own …

Personal Branding for Resumes: A Simplified Guide

Nowadays, personal branding isn’t just limited to businesses and establishments. Resumes require personal branding now, too — especially since digitalization has become a significant player in most industries. And since almost everyone’s online now, you have to work harder and smarter to establish yourself in a vast sea of competition.

If you’re looking to give …

7 Tips to Help You Network More Effectively

No man is an island, as the saying goes. Well, neither is a business! For your business to be successful, you need to build relationships with people. It’s those connections that can help you get leads, attract paying customers, and propel your company to success. To be successful, you should know how to network in …

How To Boost Your Brand Identity With SEO

Search engine optimization (SEO) is an important factor for boosting your brand identity. In years gone by, SEO comprised little more than mentioning a brand name repeatedly on any landing page. Search engine algorithms have since evolved into complex, smart tools that deliver enhanced search result ranking and brand awareness.

A skilled brand manager and …

7 Careers to Pursue with Your Communications Degree

It’s an old, well-worn joke by now: “A communications degree? What can you do with that?” Well, as it turns out…a lot. There has never been a better time to pursue a degree in communications.

Why? Because our interconnected society relies on communication more than ever.

Today’s world relies on information from big data to …

Advice from Personal Branding Pro, Jason Hennessey

Whether you’re launching a business or embarking on the next chapter in your career, you’ll want to think about branding. It’s become essential, especially in the era of the Internet, social media, and the 24/7 news cycle. To be sure, you’ll find it tough to achieve genuine success (or build a company) without an understanding …