4 Ways to Plan for Your Business in 2020 and Beyond

In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible to know what the coming year might hold for your company …

She's Using Sassy Facebook Posts To Market Her Accounting Firm

Rachel Michaelov is on mission build her accounting business into a multi-million dollar enterprise. You’d think accounting is boring, but Rachel’s Facebook posts, punctuated throughout the day with color and vibrancy show that she sees accounting quite a bit differently.

I was clued into Rachel by Ramon Ray an entrepreneur and producer of the 14th …

Direct Response Marketing Amplifies Social Media Results

Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some …

Branding yourself during a job interview – what should you know?

Job interviews can trigger a lot of stress, especially if you don’t have that much experience with them. While you might be properly qualified for a certain position within a company, if you don’t do well at the interview, you won’t be able to land that job.

But what exactly can you do to increase …

How to Apply a Procurement Strategy to Your Personal Life

How do you decide what to buy and when to buy it? Odds are high that it comes down to two major factors: need and price. You know when you need to get something new, and you know what price works for your budget — but is that enough? 

You may default to big-box stores …

Four ways to help your franchise succeed

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Four ways to help your franchise succeed (Picture of McDonald’s)

When you take ownership of a franchise, you enter a professional environment that comes with a series of established benefits. These include a concise and easily learnable system of operations, including equipment that’s already in place and a well-established customer base that is …