4 Culture Tips to Attract Top Talent to Your New Brand

In times like these, businesses can’t afford to hire anyone but the absolute best. Studies have shown that rooting out toxic applicants in recruiting can save up to $12,500 in eventual turnover costs, leaving much-needed breathing room in your budget.

Attracting top talent isn’t just about offering high salaries and flashy benefits — it’s about …

Can A Logo Get Me More Clients?

A logo is one of the first things that potential customers will see when they research or analyze your business. First impressions, as they say, are very important in the world of business. No matter what business it is, it can strongly determine whether the client will opt to support your business or not. 

A …

Why Listening Is the Skill Employees Want the Most

If there’s one quality managers should have in spades, it’s the ability to communicate effectively. A boss who can’t convey his vision to his employees can’t lead them. Because so many other administrative functions — problem-solving, delegation, teamwork, motivation, accountability — depend on engaging with workers, communications have become a prized asset in the top …

The Best Email Marketing Tools To Help Scale Your Brand

For companies trying to grow by increasing their sales, the tried and true approach of email marketing has proved to be one of the best ways to generate leads. Even with the rise of social media, email marketing has held steady and is a valuable aspect of marketing strategy.

Email marketing can be a daunting …

How to Make Money with Your Blog

If you have taken the leap and started up a blog, then you will be pleased to know that you can actually make money from your blog. You may have started blogging without even thinking about the money-making aspect too much. However, this is a very real possibility. There are a few steps you can …

How You’re Marketing Your Employee Benefits All Wrong

Employees the world over know the value of a good benefits package, but many employers still don’t understand the draw of the right perks. Nearly 80 percent of workers are likely to remain with their employer just because of the benefits they have access to. That number should make any salary-focused recruiters think twice.

Even …