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One common mistake businesses make is to focus 100% of their attention on either online or offline branding. Savvy entrepreneurs know that you need both. Here are five steps to consider.1. Assemble a group of people…
One thing is certain as we move into the New Year…the personal brand platform is here to stay.
One of the most important things you can do for your startup is to implement an effective accounting process right from the start. Being diligent and accurate with your accounting will make sure that you don’t run out of money. It will also help you identify opportunities and weaknesses.
Your brand is what people say about you when you’re not in the room, Chris Ducker famously quipped. It’s true. Leadership is all about making sure that conversation is overwhelmingly positive.
The king of Epirus waged warfare against the Roman Empire at Asculum in Apulia in the year 279 B.C. Somewhat surprisingly, the king’s forces prevailed against the awesome might of Rome but suffered such grievous losses that victory still looked a lot like defeat. That king’s name was Pyrrhus, and it’s from his name that …