5 Simple Ways to Inject Humor to Transform Your Brand

It’s one thing to open a business and another thing to get people to notice your brand. We get it. The competition is stiff, and brands must find a way to stand out.

The good news is that there are many ways you can make your company stand out. Creating great content, for instance, is …

5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

We are dealing with the pandemic’s economic ripple effects right now that have had real-world ramifications for small and midsize businesses and their marketing campaigns. Countless “temporary” business closures have become permanent and the enterprises that survived now step out into a world forever changed by the virus.

Pandemic-induced shifts in consumer behavior accelerated marketing …

Is Branding Essential In User Interface-Friendly Design?

Whenever you hear the words “utterly, butterfly, delicious” or see a swoosh mark, what’s the first thing you think of? Be honest.

Whenever you hear those three words, you might naturally think of Amul, “The Taste of India.” Whenever you encounter that distinctive swoosh, recalling Nike to mind is natural.

This is what powerful branding …

How to Reach New Heights with Personal Branding

Your personal brand is a mix of who you are and how you’re unique in your field. Figuring out how to solidify your image requires attention to what others in your industry claim and digging deep into your personal values and practices. The persona your company has and your personal branding efforts work together but …

Disability Challenges: Minimizing Their Impact on Hiring and Advancement

Disability challenges come in all shapes and sizes. A person with disabilities (PWD) typically has a much harder time thriving in our society because of restrictions others do not face…or even think about. This can be especially true when it comes to career opportunities, hiring practices, and advancement.

Because of their disabilities, some employers — …

How to Brand Yourself as an Ad Agency

How do startups, established companies, and even influencers get more traction, close deals, and build buzz? Many partner with ad agencies to help them spread their messaging and get them a serious lift. In fact, ad agencies frequently play essential roles when it comes to helping businesses profit and scale digitally and offline.

In the …