90% of Us Should Come Out of Our Shell
At any given cocktail party and networking event, sometimes you’ll see a circle of people that, at first, appear to be interacting with one another.
But look closer.
Of a group of 8, you’ll have one or two loud people who dominate the conversation while the rest don’t talk nearly as much. The give-and-take among …
6 Things Personal Brands Must Stop in 2012
If we avoid these tactics, our personal brands will be better for it in 2012. As will everyone else in the social media universe we impact.
1) Auto-Direct Messaging people on Twitter. “Hi, thanks for following me! Visit my website! Read my book! Like my Facebook Page!”
I wish there was a way these could …
7 Social Media Resolutions For 2012
I won’t even bother with the typical exercise goals – I’ll start with the goals that are easier for me to accomplish in 2012 in the social media realm. I’ll bet you may want to take a few of these for yourself too.
1. Clean out the quiet people on Twitter.If they haven’t said …
Getting Your Personal Brand’s “Hay In The Barn.”
Back when I was in High School, our cross country team coach had an unusual and corny yet strangely motivating expression. Prior to the beginning of each season, during the summer, he would say, “Make sure your hay is in the barn.”
What did he mean by that? I’m no farmer, but I’m pretty sure …
7 Ways to Mind Your Personal Brand’s Manners
Sit up straight. Don’t talk with your mouth full. Write thank you notes to people who give you gifts or attend events in your honor.
These are the kinds of things that we learn early on in life. But good manners, with several updates that apply to this stage of your life, can say a …
Clients Don’t Buy Services. They Buy People.
For a great many people, a word like “brand” is easier to associate with a tangible product like cars or detergent. People who provide a service rather than a product don’t always think of themselves as a “brand” because the dots are sometimes harder to connect for them.
The reality is that there is absolutely …
Unplugging Yourself To Feel More Electric
What would be the worst thing if you didn’t have a telephone or fax machine? You’d have to write a client a handwritten letter.
What would be the worst thing if you couldn’t e-mail or use a cell phone? You’d have to take a trip to see that client face to face.
What would be …
5 Cheap Moves Your Brand Can’t Afford
There’s savvy spending and then there’s cutting corners you don’t need to make at the risk of looking shabby in front of others. Avoid these moves to prevent yourself from making a really cheap first impression.
The non-company e-mail addressWhen I see someone with the email address of @aol.com, @gmail.com, @yahoo.com, etc., I have …
May These 3 Tips Get You In 1 Door
Whether you’re a recent graduate or someone who has been laid off, obviously you’re experiencing the challenges of getting a job. First of all, let me tell you that I’m almost positive this has little to do with you and everything to do with the economic condition we presently face. So stop beating yourself over …
Let’s Focus More on Human Behavior, Less on Algorithms
Over the last week or so, I’ve read a lot about posts from people trying to decipher what a statistical algorithm means about their influence and credibility.
“Oh no. Klout says I’m a 49 but I thought I was a 55.”
“My score went down. Should I be on Facebook more? Will Klout like me …