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    Four ways to help your franchise succeed

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    Four ways to help your franchise succeed (Picture of McDonald’s)

    When you take ownership of a franchise, you enter a professional environment that comes with a series of established benefits. These include a concise and easily learnable system of operations, including equipment that’s already in place and a well-established customer base that is …

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    3 Reasons Why LinkedIn is Important for Job Seekers

    Yes, your LinkedIn profile is more important than your resume!  Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open to literally the entire world around the clock. Moreover, as I …

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    How To Leverage Your Brand To Attract New Clients

    Social Media Branding

    What is the best way to use your brand online in order to attract clients and customers?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands …

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    How to Monetize Your Skills with an Offer That Sells

    From where you’re sitting, everyone else has made it online. Are you really the only one who hasn’t figured it out? You know you want to build an online business, but you have no idea what to actually sell. You tout a long list of digital accomplishments. You can do it all – social media, …

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    Identifying Authentic Brands: 10 Signs to Watch For

    Pokemon Go Job Hunting

    What is one sign or aspect you look for when determining if another brand is authentic?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of …

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    6 Motivational Speaking Trends That You Want To Pay Attention To

    Work Risk Caption: Motivational Speakers From Pexels.com

    Whether you’re planning a small sales meeting with your team or preparing for a national conference, guest speakers need to stay aware of the latest trends to appear — and remain — innovative. More importantly, they need to be able to adapt to changing audience preferences and technologies to ensure …

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    Customers Demand Cross Channel Conversations. Here’s How Brands Can Deliver

    Cross Channel Conversations

    Nine in 10 customers expect brands to provide a seamless experience across channels and devices, according to the New Jersey Institute of Technology.  Right now, nearly 90 percent of customers think companies are failing at this endeavor. So how can brands send the right message, to the right person, on the right channel, at the …

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    How The Right Content Optimization Can Increase Brand Visibility

    Increase Brand Visibility

    The latest Google search update is now a more mobile-friendly algorithm that keeps up with today’s search trends. As social media and technology has transformed the way we find information, the improved method is designed to understand the intent and contextual meaning of a query from portable devices. This is great news for brands as …

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    The 7 Personal Branding Trends That Will Motivate Your Employees

    MotivatedEmployees

    Personal brands matter to everyone, not just startup founders and public speakers. In the age of social media, every employee owns a unique personal brand, and most employees want to grow those brands to boost their careers.

    As the boss, you can help your team members accomplish that goal by providing the guidance and opportunities …

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    Six Effective Ways to Brand Yourself at Online Events

    What is the best way to build your personal brand when attending or participating in online events?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands …

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