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    Maintaining Your Online Brand When Things Go Wrong 

    Online brand emergencies may or may not be 100% our fault, but a business owner must nevertheless spring into action to mitigate the damage.

    Business owners are always called upon to work hard to maintain their online brand. We have to think very carefully about the words we use and how they contribute to — or detract from — our brand recognition.

    We’ll go to great lengths to create elaborate communication plans for our social media channels, website, and …

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    Posted in Personal Branding, Reputation Management

    5 Simple Ways to Inject Humor to Transform Your Brand

    It's not that tough to incorporate brand humor into your content strategy to generate more leads and conversions. These five steps will help.

    It’s one thing to open a business and another thing to get people to notice your brand. We get it. The competition is stiff, and brands must find a way to stand out.

    The good news is that there are many ways you can make your company stand out. Creating great content, for instance, is …

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    Posted in Personal Branding, Success Strategies

    Is Branding Essential In User Interface-Friendly Design?

    Branding via user interface design and experience has been shown to increase sales revenue by 23%. Across all channels, consistency pays off.

    Whenever you hear the words “utterly, butterfly, delicious” or see a swoosh mark, what’s the first thing you think of? Be honest.

    Whenever you hear those three words, you might naturally think of Amul, “The Taste of India.” Whenever you encounter that distinctive swoosh, recalling Nike to mind is natural.

    This is what powerful branding …

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    Posted in Personal Branding

    How to Reach New Heights with Personal Branding

    If you don't currently like your personal branding, it’s never too late to change it. Instead, admit your mistakes and look for improvements.

    Your personal brand is a mix of who you are and how you’re unique in your field. Figuring out how to solidify your image requires attention to what others in your industry claim and digging deep into your personal values and practices. The persona your company has and your personal branding efforts work together but …

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    Social Media Branding Mistakes: 5 Common Pitfalls to Avoid

    Social media branding mistakes can be disastrous. Personal branding is as much an art as it is a science and there are five traps to avoid.

    It can be immensely helpful to remind ourselves that social media branding mistakes happen in front of a worldwide audience. Avoiding them altogether is obviously the best strategy.

    There are thousands of hard-working professionals trying to grow a strong, lasting online presence and personal brand. Many (if not most) turn to social media to achieve …

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    Posted in Personal Branding, Social Media

    Best Practices When Writing a Personal Statement

    An MBA personal statement is an essay you write about yourself as part of the application process. It's also a good way to introduce yourself.

    It’s time to start the process of applying to grad school and you’ve been asked to submit an MBA personal statement. You recall that you had to do the same thing years ago when you applied to your undergraduate institution. So you’ve noticed, right off the bat, that most educational institutions require a personal statement …

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    Posted in Career Development, Personal Branding, Success Strategies

    6 Strategies to Improve Your Professional Image

    Not many people appreciate how direct mail postcards, appearance, and social media habits combine to build a professional image. But they do.

    How do personal habits, connections, communication skills, social media commentary, and follow-up with a personalized direct mail postcard combine to help fuel career success? All of these factors — and more — will prove critical when you begin building your own brand. Creating a personal brand means helping the world see you the way you …

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    Posted in Career Development, Job Search, Personal Branding

    Advice from Personal Branding Pro, Jason Hennessey

    Jason Hennessey

    Whether you’re launching a business or embarking on the next chapter in your career, you’ll want to think about branding. It’s become essential, especially in the era of the Internet, social media, and the 24/7 news cycle. To be sure, you’ll find it tough to achieve genuine success (or build a company) without an understanding …

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    The Definitive Guide to Naming Your Personal Brand

    The Definitive Guide to Naming Your Personal Brand

    Whether you’re a freelancer, business consultant, or an entrepreneur, your personal brand is the oil your lamp needs in these uncertain times, so make it a priority to understand:

    Personal branding and its role in the market How to build a personal brand you’d be proud of Easy steps to naming your personal brand How…
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    6 Steps to Personal Branding for Managers

    6 Steps to Personal Branding for Managers

    When you think of businesspeople who have built memorable personal brands, CEOs like Elon Musk and Oprah Winfrey come to mind. However, CEOs aren’t the only ones who can benefit from personal branding. Anyone in a supervisory role can boost their career through effective personal branding for managers.

    How to Create Personal Branding for Managers…
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