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    Direct Response Marketing Amplifies Social Media Results

    Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some …

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    Branding yourself during a job interview – what should you know?

    Job interviews can trigger a lot of stress, especially if you don’t have that much experience with them. While you might be properly qualified for a certain position within a company, if you don’t do well at the interview, you won’t be able to land that job.

    But what exactly can you do to increase …

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    Four ways to help your franchise succeed

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    Four ways to help your franchise succeed (Picture of McDonald’s)

    When you take ownership of a franchise, you enter a professional environment that comes with a series of established benefits. These include a concise and easily learnable system of operations, including equipment that’s already in place and a well-established customer base that is …

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    3 Reasons Why LinkedIn is Important for Job Seekers

    Yes, your LinkedIn profile is more important than your resume!  Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open to literally the entire world around the clock. Moreover, as I …

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    How To Leverage Your Brand To Attract New Clients

    Social Media Branding

    What is the best way to use your brand online in order to attract clients and customers?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands …

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    How to Monetize Your Skills with an Offer That Sells

    From where you’re sitting, everyone else has made it online. Are you really the only one who hasn’t figured it out? You know you want to build an online business, but you have no idea what to actually sell. You tout a long list of digital accomplishments. You can do it all – social media, …

    Posted in Personal Branding

    Identifying Authentic Brands: 10 Signs to Watch For

    Pokemon Go Job Hunting

    What is one sign or aspect you look for when determining if another brand is authentic?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of …

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    6 Motivational Speaking Trends That You Want To Pay Attention To

    Work Risk Caption: Motivational Speakers From Pexels.com

    Whether you’re planning a small sales meeting with your team or preparing for a national conference, guest speakers need to stay aware of the latest trends to appear — and remain — innovative. More importantly, they need to be able to adapt to changing audience preferences and technologies to ensure …

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    Customers Demand Cross Channel Conversations. Here’s How Brands Can Deliver

    Cross Channel Conversations

    Nine in 10 customers expect brands to provide a seamless experience across channels and devices, according to the New Jersey Institute of Technology.  Right now, nearly 90 percent of customers think companies are failing at this endeavor. So how can brands send the right message, to the right person, on the right channel, at the …

    Posted in Personal Branding

    How The Right Content Optimization Can Increase Brand Visibility

    Increase Brand Visibility

    The latest Google search update is now a more mobile-friendly algorithm that keeps up with today’s search trends. As social media and technology has transformed the way we find information, the improved method is designed to understand the intent and contextual meaning of a query from portable devices. This is great news for brands as …

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