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    17 Ways to Make Your Brand More Authentic

    Choosing the Right Mentor

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. Develop a Persona 

    “Create a developed persona for your …

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