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    Is Branding Essential In User Interface-Friendly Design?

    Branding via user interface design and experience has been shown to increase sales revenue by 23%. Across all channels, consistency pays off.

    Whenever you hear the words “utterly, butterfly, delicious” or see a swoosh mark, what’s the first thing you think of? Be honest.

    Whenever you hear those three words, you might naturally think of Amul, “The Taste of India.” Whenever you encounter that distinctive swoosh, recalling Nike to mind is natural.

    This is what powerful branding …

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