Author: Joel Backaler

Joel Backaler (@JoelBackaler) is a global marketing strategist, author, and international keynote. His new book with Palgrave Macmillan, Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business, launches in September 2018.
Career DevelopmentPersonal Branding

Time for a Personal Re-Brand? Here’s What You Need to Know.

The 3 transformative steps every personal brand should follow

It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a …