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    Branding Your Linkedin Profile For Job Search

    Your Linkedin profile and your resume are each used differently by employers and used for different purposes.

    However, I get asked all the time if making your Linkedin profile identical to your resume is a wise idea. Linkedin must think it is … since they have an app that automatically loads your profile data into …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Employers Use Your Resume And LinkedIn Profile Differently

    Many job seekers make the mistake of assuming that their resume and LinkedIn profile are the same thing.

    … they’re not.

    Job seekers who consider their LinkedIn profile to be equivalent to their resume can miss major opportunities to differentiate themselves resulting in lost job opportunities.

    You can differentiate yourself much more effectively as a …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Face To Face Personal Branding

    Your resume is the traditional way job seekers create their personal brand. It’s the first impression that most job seekers make.

    But there’s a downside to creating your personal brand through a resume.

    Your resume is prescreened between 2-5 times before a hiring manager sees it.

    What does that mean to you? It means most …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Personal Branding By Understanding The Hiring Process

    Do you realize that how well you understand the hiring process has a big impact on your personal brand … and on your chances of getting hired?

    Most job seekers think that understanding the hiring process just means learning the email address to send a resume (or URL to post). That’s really the least important …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Information Keeps Your Personal Brand Current

    … and allows you to brand yourself as a superior candidate.

    Information is power …

    The information you use to shape your communications with employers is critical to your success … or lack of success in landing a job.

    But the information that most candidates use is lacking … and inferior information brands you as …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Obsolete Information Brands Job Seekers As Obsolete

    Could one of your job search problems be that you’re using obsolete information?

    How do you think obsolete job search information causes you to brand yourself on your resume and during an interview?

    When you use obsolete information in your job research, you focus on keywords, employer issues and employer problems that aren’t problems anymore …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    How Objective Statements Affect Your Personal Brand

    I get asked this question at least once a week – “What do you think about objective statements?”

    What I think isn’t important. What the reader of your resume thinks … that’s what’s critical.

    Objective statements became a standard part of traditional resumes when there were candidate shortages. When there were candidate shortages, it was …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Use Resume Real Estate To Amplify Your Personal Brand

    What you put on your resume is part of how you brand yourself. But where you place information on your resume can amplify it … or bury it.

    You might have all the right information on your resume that brands you as the superior candidate. But if you place that information in the wrong place, …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Personalized Hiring Manager References Improve Your Personal Brand

    Your references can mean the difference between being winning the job vs just being a finalist.

    Can your references increase the chances you’ll actually win the job over the other finalists?

    Think about your references from past employers. Sure, all your references probably say great things about you (otherwise you probably wouldn’t list them as …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Be The Most Interesting Person In The World

    Since we were children, we’ve been taught to be humble.

    Even at work, we’ve been taught to ask about others rather than talk about ourselves.

    Religion calls talking about ourselves as pride and many religions consider it a sin.

    It’s no wonder we have a tough time making ourselves look interesting when searching for a …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding
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