Tag: improv in business

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Ditch the Pitch: An Interview with Steve Yastrow

Recently, I had the privilege to connect with Steve Yastrow, a former marketing executive and the founder of Yastrow & Company, a consulting organization that helps businesses improve results through breakthrough marketing, customer relationship, and sales ideas. Steve’s new book, Ditch the Pitch:┬áThe Art of Improvised Persuasion, makes the case against a standard sales …