• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    How to Increase Social Proof of Your Expertise

    The concept of “social proof” has been explored extensively through research conducted by Dr. Robert Cialdini, author of several best-selling books, including Influence: The Psychology of Persuasion.

    In short, social proof means that people do what they see others doing.

    For example, in a social experiment, one or more (anonymous) researchers looked up at the …

    Tagged with: , ,
    Posted in Personal Branding
    Content Partners
    As Seen In