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    Romancing the Brand: An Interview with Tim Halloran

    Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with …

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    Posted in Book Reviews, Career Resources, entrepreneurship, Interview, Personal Branding, Success Strategies
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