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    Online Branding…and Offline. You Need Both!

    Personal branding means developing your brand through online and offline marketing which can include meetings and intentional networking. Personal branding means developing your brand through online and offline marketing which can include meetings and intentional networking.

    One common mistake businesses make is to focus 100% of their attention on either online or offline branding. Savvy entrepreneurs know that you need both. Here are five steps to consider.

    1. Assemble a group of people…
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    A Future-Proof Brand Platform

    In a rapidly-changing platform environment, get a head start on platform selection, advertising, packaging, and positioning your own brand. In a rapidly-changing platform environment, get a head start on platform selection, advertising, packaging, and positioning your own brand.

    One thing is certain as we move into the New Year…the personal brand platform is here to stay.

    You may be wondering whether personal brands are just for celebrities or influencers. Perhaps once upon a time, …

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    How to Manage Your Accounting as a Startup

    One of the most important things you can do for your startup is to implement an effective accounting process right from the start.

    One of the most important things you can do for your startup is to implement an effective accounting process right from the start. Being diligent and accurate with your accounting will make sure that you don’t run out of money. It will also help you identify opportunities and weaknesses.

    Having accurate financials can help with …

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    Holiday Branding

    During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand. During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand.

    Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, …

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    Posted in Sound Branding, Success Strategies

    Avoid Ruining Brands

    With major holidays behind us, it's likely you'll get an invitation to another company party sometime soon. Avoid brand errors as you mingle. With major holidays behind us, it’s likely you’ll get an invitation to another company party sometime soon. Avoid brand errors as you mingle.

    No surprise, many people hate going to parties. They avoid making it a priority. This is true even though they’re meant to be about having fun and celebrating.

    One blunder may turn …

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    Does Your Brand Need to Be on YouTube? Yes!

    As social media content skews increasingly more to the visual, YouTube has immense potential to improve the online presence of your brand.

    When it comes to social media marketing, YouTube is often treated as something of an also-ran, a little sister we forget. Yet as social media content skews more and more to the visual, YouTube has immense potential to improve your brand’s online presence. How? Let’s take a quick look.

    YouTube Branding Is Fast-Growing

    Would you …

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    Posted in Success Strategies, Video

    From Outer Flaws to Inner Fulfillment

    If you can retrain your brain and start celebrating your successes, you can stop obsessing over the small stuff and achieve inner fulfillment.

    Women in our society are not only aware of our perceived flaws — we’re obsessed with them. We spend countless hours and paychecks avoiding them or fixing them. We ruminate on our shortcomings day and night. They tend to consume us…and we let them. Achieving inner fulfillment can easily start to feel like a pipe …

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    Financial Services Branding: Where to Start

    When first diving into the realm of financial services branding, be sure to place your products or services at the center of any marketplace.

    You should put your products or services at the center of the marketplace. This is age-old advice on how to find customers and sell your products. Likewise, this applies even if you’re branding a financial services outfit or agency. It definitely applies if you’re looking to launch a new brand this New Year.

    To be …

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    Memorable Brands

    Simple strategies for creating a memorable personal brand in the Year 2022 won't perplex you once you read how simple they really are. Simple strategies for creating a memorable personal brand in the Year 2022 won’t perplex you once you read how simple they really are.

    The founders of Tesla, Virgin, and Microsoft are world-famous. You get that, right? But why are they so famous? PR? Newspaper stories? Criminal records? No! They have impressed their personal brand upon …

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    The Future of Your Brand

    A marketer's role is to develop a client's brand and highlight what makes them stand out. When it comes to your brand, the same idea applies. A marketer’s role is to develop a client’s brand and highlight what makes them stand out. When it comes to your brand, the same idea applies.

    How can you stand out in a crowded field of marketers? You need an action plan for the future of your brand.

    You can establish a strong network — …

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